Cosmo5 launches globally to drive AI-powered brand engagement
Cosmo5 has officially launched as an international marketing group, focusing on AI-driven brand engagement and omni-channel marketing intelligence.
Cosmo5, which previously operated under the name Labelium Group, has expanded its presence with operations in 18 countries and a team of 1,300 specialists across four continents. The company's expansion includes its established Canadian offices in Toronto and Montreal, where it has been serving the local market since 2014. Notable Canadian clients include Moose Knuckles, Ardene, L'Oréal Canada, and Dermapure.
The marketing industry is currently undergoing significant changes as artificial intelligence redefines both marketing practices and consumer behaviours. Cosmo5 positions itself as a collaborator for brands seeking to navigate this period of transformation, with an expertise in helping clients adapt their identities, images, and services amid the rapid adoption of AI.
Cosmo5's approach centres around interpreting a broad spectrum of intelligence-artificial, strategic, emotional, operational, and ethical-to enable brands to engage with consumers wherever they are. The company's multi-layered strategy reflects the new landscape, where brand interactions happen across a diverse array of platforms and touchpoints, including voice, visual, text, social, and predictive media.
"Born in search, our digital DNA means we've mastered algorithms from Day One," said Alexis de Laurens, Cosmo5 CEO Americas. "As Cosmo5, we are uniting our deep strategic expertise and specialist execution in a new streamlined structure, to help brands navigate the new era of intelligence, AI and algorithms that have disrupted the search, social and digital media landscape for modern marketers. Understanding the consumer remains essential, but mastering the algorithmic layer is now crucial to generating value for our customers, and we are the right partner for that."
Cosmo5's offering is built around five business areas: media, commerce, creative, data, and technology. These areas form the foundation of its services, which aim to support brands in all stages of marketing and digital transformation.
In the field of media, Cosmo5 supports growth and precision across paid, earned, and owned touchpoints. This includes social networks, search platforms, feed management, retail media and marketplaces, as well as programmatic channels such as connected TV, online video, digital out-of-home, and display advertising.
The company's commerce division focuses on creating seamless digital and physical retail experiences to improve conversion rates, while its creative services specialise in developing culturally attuned campaigns that resonate with diverse audiences.
Data and technology are also central to Cosmo5's approach. The group harnesses analytics and intelligence tools to power real-time, personalised marketing experiences. Meanwhile, it designs and manages digital infrastructures to provide brands with scalability, speed, and the ability to adapt to technological change.
Cosmo5's global client base includes multinational brands such as L'Oréal, LVMH, LG, Micron, LEGO, Ancestry, Meta, Warner Bros, Zadig & Voltaire, Christie's, Ardene, Thread Collective, Moose Knuckles, and Michelin. The company's collaborative approach is supported by over 200 technology partners and platforms, contributing to a connected ecosystem for its customers.
Cosmo5 has brought together a constellation of 23 group companies under a single identity, reflecting a move to deliver integrated transformation solutions that leverage comprehensive market insights. The organisation's presence in Canada, together with its international network, allows it to adapt strategies and technology to the distinct needs of each market it serves.
With the launch of Cosmo5, the group is looking to support brands as they adapt to the ongoing evolution of marketing technology and consumer expectations in an AI-driven world.
