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Leaders urge budget to back workforce roles & cybersecurity

Wed, 5th Nov 2025

Business leaders across Canada are calling for suggested changes as policymakers consider how to update longstanding initiatives such as the Scientific Research and Experimental Development (SR&ED) program, alongside efforts to strengthen the nation's cybersecurity posture and boost productivity through technology investment.

The federal budget debate has become a focal point for discussions between government, industry, and the technology sector about how best to foster a business environment that rewards innovation while providing the guardrails necessary to support workers and safeguard critical assets.

Budget priorities

Shawn Freeman, CEO and Partner at Always Beyond, a Calgary-based technology firm advising companies on AI and digital transformation, believes the federal budget presents an important opportunity to support Canadian business competitiveness.

"Canada has the talent and resources to lead in AI - but leadership means more than research; it means results," said Freeman. "By backing AI adoption and strengthening cybersecurity, we can turn innovation into investment. And if we harness our natural strengths - from clean energy to world-class talent - we can power the future and position Canada as a magnet for global capital, not just great concepts."

Freeman emphasises the need to modernise the SR&ED program, suggesting that its focus should broaden beyond basic and applied science to also encompass late-stage development, piloting, and deployment of digital technologies in real-world business settings.

AI for people

Other business leaders stress that federal investment in technology should prioritise initiatives that support, rather than displace, human workers. Kiran Mann, CEO of Brar's and founder of M2M Business Solutions, said responsible innovation must be at the centre of Canada's approach.

"As we navigate trade uncertainties, I hope the federal budget supports businesses that innovate responsibly-using technology to enhance, not replace, human potential. AI should be funded as a tool to support human capital, not eliminate it," said Mann. "I also encourage more government-backed programs to help mid-to-large companies adopt technologies that boost efficiency and offset external pressures without resorting to job cuts."

Mann asks policymakers to consider the longer-term impacts of AI and automation, encouraging investment in tools that free staff from repetitive tasks while upskilling them for more creative, fulfilling roles.

Staying competitive on a global stage

The evolving international landscape has also put national innovation policy under renewed scrutiny. Andrew Kemper, Partner at Capital West Partners, noted the direct impact that government support of AI can have on business growth and valuations, especially amid heightened global competition.

"AI is transforming how businesses scale, operate and transact. If Canada fails to invest in AI now, we compromise our competitive standing in global markets."

Kemper pointed to growing investments in AI and technology infrastructure in peer economies as a signal that Canada must respond in kind, or risk businesses relocating or losing market share to overseas rivals.

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