TrueDialog elevates Amanda McGuckin Hager to dual executive role
Amanda McGuckin Hager has been promoted to the combined role of Chief Marketing Officer and Chief Revenue Officer at TrueDialog.
McGuckin Hager, who initially joined TrueDialog as Chief Marketing Officer in August 2024, will have expanded responsibility for developing and executing the company's full revenue strategy, aligning sales, marketing, and partnerships to drive growth and reinforce customer engagement.
TrueDialog operates in the enterprise-grade SMS texting sector, providing messaging solutions for a range of business clients. The company stated that McGuckin Hager has displayed a capability to develop high-performing teams and efficiently structure go-to-market strategies during her first year with the firm.
The new dual role comes after a career spanning more than 25 years, with leadership roles at both large technology enterprises and venture-backed startups. McGuckin Hager's previous experience includes senior positions with Dell, Rackspace, SolarWinds, BlackLocus, Infochimps, and YouEarnedIt.
"Amanda has made an incredibly positive impact in the 12 months since she joined the leadership team. She has an intimate understanding of our customers and our market, and she knows how to align sales and marketing for rapid and sustainable success. We couldn't be more excited to have her in this new role as we enter our next stage of growth," said John Wright, Chief Executive Officer of TrueDialog.
McGuckin Hager commented on the promotion and the responsibilities of her new role.
"I'm passionate about helping companies grow in a way that truly serves their customers. As a marketer, I relate to the need for TrueDialog to ensure that text messages are being delivered successfully, securely, and at scale. I'm honored to now serve in this dual capacity and lead this incredible team."
Accolades
TrueDialog recently received several industry recognitions. The company was named Best Overall Conversational Marketing Company at the 2025 MarTech Breakthrough Awards. It was also a finalist in the 2025 Digiday Technology Awards for Best Mobile Marketing Platform. On review and analysis platforms, TrueDialog holds the titles of G2 Grid Leader and Momentum Leader in SMS Marketing. The company also debuted on the Inc. 5000 List of America's Fastest-Growing Private Companies.
New appointments
In addition to McGuckin Hager's promotion, TrueDialog announced the appointment of three new members to senior leadership positions. Becky Banasik has joined as Vice President of Customer Success, bringing experience from technology firms including TrendKite and DOSH. Erica Lanyon has taken up the role of Vice President of Marketing, with a background that encompasses positions at SourceDay, SailPoint, Eloqua, and PlanView. Marc Vallido has been named Sales Leader, following a global sales background at 8x8, Indeed, and Rev.com.
The company stated it continues to expand its market presence and strengthen its position as a partner for businesses in need of communication tools. Current customers include major brands such as Coca-Cola, Hilton, Kansas City Chiefs, Northern Tool, SubjectWell, and Tulane University.
