Forrester stories - Page 4

Confluent has been named a Leader by Forrester Research for its streaming data platform, excelling in messaging, processing, governance and enterprise support.

New research reveals retail leads commerce media maturity, with 22% at advanced stages, while automotive lags, highlighting vast sector disparities worldwide.

Oracle launches an AI assistant in its Analytics Cloud, enabling users to query data in natural language and gain insights without complex tools.

Couchbase upgrades its mobile platform with JavaScript support and peer-to-peer sync to boost AI app resilience on offline edge devices across sectors.

Tenable has been named a Leader in Gartner's first 2025 Magic Quadrant for Exposure Assessment Platforms, rated highest for execution and vision.

By 2026, AI agents will streamline one-third of B2B payments, while stablecoins and biometrics reshape global payment security and standards.

Forrester warns that AI errors could cost B2B firms over USD $10 billion by 2026 due to unregulated tool use, while influencer spending and AI negotiation rise.

By 2026, AI will revolutionise banking and insurance, with over half of younger adults using generative AI for financial advice, says Forrester report.

Showpad and Bigtincan have merged under new CEO Apratim Purakayastha to lead growth in AI-powered sales enablement across 50 countries.

Rapid7 has added AI-generated risk summaries to its Command Platform, helping security teams speed up prioritisation and remediation of vulnerabilities.

BeyondTrust ranked Leader for seventh year in 2025 Gartner Magic Quadrant for Privileged Access Management, topping Ability to Execute criteria globally.

Kore.ai named Leader in Forrester Wave for Cognitive Search Platforms, scoring highest in Strategy and excelling in 11 key criteria for agentic AI solutions.

Cloudflare partners with Oracle to deliver a unified, secure platform for AI workloads across hybrid and multicloud environments via Oracle Cloud Infrastructure.

RevOps teams now lead B2B sales success by uniting marketing and sales, boosting win rates by 59% and cutting GTM costs by 30%, says Boston Consulting Group.

ScienceLogic unveils its Skylar suite, unifying AI, automation, compliance and observability to boost IT operations and accelerate incident response.

Hexaware warns falling global customer experience scores need a unified AI strategy, urging businesses to integrate tools for personalisation and efficiency.

Optimizely One platform delivers a 446% ROI and USD $7.1 million in benefits over three years, quickly boosting revenue and productivity for businesses.

Forrester predicts the first agentic AI data breach and a surge in quantum security spending by 2026, amid rising government control of telecoms.

Forrester forecasts major agency mergers, job cuts of 15%, and growth in creator-led marketing by 2026 amid automation and industry shifts.

Tech giants including Google, AWS, and Microsoft plan to invest over USD $2 billion in small modular nuclear reactors by 2026 to boost energy resilience.