Forrester stories - Page 8

Forrester's latest report reveals that agentic AI is revolutionising businesses, offering unmatched efficiency and innovation for early adopters.

Optimizely has been heralded as a Leader in the 2025 Gartner Magic Quadrant for Content Marketing Platforms for the eighth consecutive year, highlighting its excellence.

Research by Forrester reveals that insurers are focusing on driving growth and improving customer experience through AI investment and system modernisation by 2025.

Dell Technologies has launched the Pro Plus Monitors range, promising enhanced productivity and connectivity for professionals, with new models available from early 2025.

Sonatype has unveiled its new AI Software Composition Analysis capabilities to enhance security and governance for open source AI technologies in enterprises.

Varonis Systems has topped The Forrester Wave's Q1 2025 report for Data Security Platforms, gaining recognition as both Leader and Customer Favourite.

Alibaba Cloud has been named a leader in AI by Forrester and Gartner, solidifying its role in cloud computing and advancing AI technology on a global scale.

Despite hefty investments from Apple and Meta, a Forrester report reveals slow XR adoption, with only 35% of informed leaders deploying the technology.

Hitachi Vantara has formed a strategic alliance with BMC Software to enhance hybrid cloud solutions and modernise mainframe infrastructure for enterprises.

Forrester forecasts global technology spending will surge to USD $4.9 trillion by 2025, driven by advancements in software, AI, and cloud tech.

Hitachi Vantara and BMC Software have formed an alliance to enhance innovation, addressing hybrid cloud challenges with integrated data solutions for enterprises.

Optimizely has been named a Leader in the 2025 Gartner Magic Quadrant for Personalisation Engines, reinforcing its position in 12 key analyst reports.

A Forrester report reveals deepfake technology poses urgent risks to B2B marketing, with 80% of firms unprepared for its threat to business integrity.

A Forrester report highlights the crucial role of agile methodologies in modern business, with 95% recognising its importance amid evolving technology and AI.

Sitecore's XM Cloud has experienced unprecedented growth in 2024, with global revenues soaring 100%, and an impressive 130% rise in the US market.

Forrester's latest report highlights effective strategies for brands to personalise loyalty programmes, showcasing success stories from retailers like Loblaw and Woolworths.

SUSE has launched the SUSE Edge Suite and SUSE Edge 3.2, aiming to enhance retail operations through innovative edge computing solutions.

Sage forecasts a radical transformation in accounting by 2030, driven by AI, with over 80% of businesses adopting ethical AI practices by decade's end.

A Forrester Consulting study for Sage predicts that by 2030, AI will revolutionise SMB accounting with ethics policies, real-time data, and continuous assurance.

Forrester's new report predicts global online retail sales will soar from USD $4.4 trillion in 2023 to USD $6.8 trillion by 2028, with key disparities between regions.