Boom Collaboration teams with Image Star for North America

Boom Collaboration, a video conferencing manufacturer, has appointed Image Star as a distribution partner for its meeting room solutions in the United States and Canada.

Image Star will provide Boom Collaboration's resellers with comprehensive support, including distribution, sales, marketing, and technical assistance for its range of products, which include cameras, speakerphones, all-in-one audio/video systems, and accessories.

Boom's focus on creating easy-to-use, well-designed conferencing hardware has made it a popular choice among businesses looking for reliable meeting room solutions. The partnership with Image Star is set to enhance Boom's ability to meet the growing demand for rvideo conferencing tools across North America.

Philip Crean, Chief Commercial Officer for Image Star, commented, "The market for video conferencing solutions is rapidly growing, but too few channel resellers are seizing the opportunity. When Covid shut down offices, video meetings became the new norm, driving a sea change in conferencing hardware to incorporate video. But, many resellers and users still remain wary of video meeting equipment that was historically difficult to setup and operate."

"That is where Boom is the channel's best friend: these solutions are delightfully simple to use, beautifully designed as today's consumer expects, and backed by true partners that are as committed to your clients' success as you are."

Boom Collaboration was established in 2020 by Fredrik Hörnkvist and Holli Hulett in Austin, Texas. The company quickly expanded its portfolio to include a variety of remote meeting solutions and has operations in over 30 countries.

The collaboration with Image Star offers Boom the advantage of Image Star's extensive distribution network and IT capabilities, strengthening its distribution support for dealers. Image Star clients will gain access to Boom's high-performance audio and video solutions, alongside a profitable partner program and thorough pre-sale and post-sale support.

Holli Hulett expressed confidence in the partnership, stating: "Partnering with Image Star will help expand our reach and support for the US IT reseller channel." She further explained, "Meeting room solutions offer tremendous growth potential for resellers: organisations everywhere are using these products today and can benefit from a simpler to use, better designed approach. We look forward to partnering with Image Star and the channel to meet the opportunity with Boom's innovative solutions and hands-on consultative approach."

Fredrik Hörnkvist also shared his optimism about the collaboration, noting, "Boom offers innovative hardware and connectivity solutions for every meeting room requirement. From our high performance MAGNA Pro PTZ camera to our HALO intelligent videobar and ZYGO one cable connection hub, we are looking forward to making a real difference to the sales success of Image Star's expanding customer base."