Grass Valley adds Wasabi cloud storage to AMPP for flexible media workflows

Grass Valley will integrate Wasabi Technologies cloud storage into its AMPP platform to offer customers additional storage options for media production workflows.

The collaboration enables Grass Valley customers to directly purchase and use Wasabi's low-cost, high-performance cloud storage within the Agile Media Processing Platform (AMPP), supporting active archiving, live playout, and editing workflows.

Media and entertainment organisations continue to seek approaches to optimise content creation and distribution while managing expenses. The AMPP platform aims to address these requirements by providing software-defined workflows and allowing users to choose from different solutions within a single system. This integration is expected to provide users with increased control and flexibility in managing media assets.

With Wasabi's pricing model, which does not impose egress charges, AMPP users can transfer assets to and from Wasabi storage without additional fees. This is positioned as helping to mitigate concerns regarding unpredictable costs during the movement of content.

Direct quotes

"AMPP has revolutionized the broadcast industry by delivering the most flexible, scalable, and efficient platform for media production and distribution," said Whit Jackson, Vice President of Media & Entertainment at Wasabi. "The addition of Wasabi hot cloud storage to the AMPP platform further delivers on the goals of driving down operational costs, enabling AMPP users to easily scale storage up and down as needed, and allowing media companies to deliver more content to more channels."

Adam Marshall, Chief Product Officer at Grass Valley, commented on the strategy behind the integration:

"The addition of Wasabi hot cloud storage to AMPP is a testament to Grass Valley's commitment to providing our customers with the most innovative, agile and efficient tools they need to thrive in an ever-evolving landscape. The scalability and flexibility that Wasabi's cloud storage offers makes it a natural fit for the AMPP ecosystem."

The two companies state that their partnership is designed to give media professionals improved confidence when managing and delivering content for live events, with access to storage that is intended to be always available and secure.

The AMPP platform is used for live event content creation, management, and distribution, and is targeted at organisations looking to consolidate production workflows and reduce operational spending. Grass Valley provides technology for a significant portion of the media and entertainment market, with solutions intended to support various segments including live production centres, mobile units, newsrooms, and sports streaming platforms.

Wasabi Technologies, based in Boston, offers cloud storage solutions and claims a global partner ecosystem. Its model is positioned to appeal to media companies seeking cost-predictability and flexible resource allocation. Grass Valley, headquartered in Montreal, develops live production systems and has experience spanning over 65 years within media technology.

The companies indicate that this integration is part of their respective efforts to respond to ongoing digital transformation within the broadcast and media sectors, where reliable and scalable cloud storage forms a key aspect of managing contemporary production demands.