The Ultimate Guide to Partner Programmes

2026 · Canadian Edition

Explore the dynamic landscape of Partner Programmes in the technology sector, where collaborations between vendors and service providers are pivotal. These programmes are designed to equip partners with tools, resources, training, and incentives to jointly drive growth, innovation, and customer success across diverse IT domains including cloud services, cybersecurity, data management, and digital transformation.

By engaging with the latest stories, readers can gain insights into how partner ecosystems evolve to meet emerging challenges and opportunities. From new initiatives aimed at enhancing partner profitability to programmes fostering talent development and technical expertise, these narratives showcase how strategic partnerships are shaping the future of technology delivery and creating mutual value in a rapidly changing market.

Canadian Partner Programmes news
Analyst Insights
Rubrik launches Google Cloud tools for AI governance
Gartner · Partner Programmes · Storage
Yesterday
Gigamon eyes AI-led surge in network observability
IDC · Partner Programmes · Virtualisation
Last week
Rafay & Argentum AI strike software orchestration deal
Gartner · Partner Programmes · Virtualisation
This month
Arctic Wolf wins Gartner Customers' Choice for MDR
Gartner Peer Insights · Partner Programmes · Cloud Security
This month
Everest names Sapiens Decision a Luminary in AI report
Everest Group · Partner Programmes · Digital Transformation
This month
Expert columns
How MH Enterprise turns trust into cybersecurity success
By Gaëlle Perrin of SonicWall
3 days ago
How Atomgate uses education and partnership to drive successful SonicWall upgrades
By Gaëlle Perrin of SonicWall
Last week
Why Legal Services demand is about to grow, not shrink
By Jamie Ng of Ashurst
Last week
The biggest shift in M&A: Strategic and cultural fit first (then financial)
By Matt Reck of Fortra
This month
Pivoting marketing strategy in the face of a recession
By Azadeh Williams of AZK Media
This month
Why the next phase of AI adoption will be determined less by models and more by data foundations
By Will LaForest of Confluent
This month
How Apograph uses proactive firewall upgrades to protect clients and control costs
By Gaëlle Perrin of SonicWall
This month
The evolving role of the CSO: From technical guardian to business strategist
By Bill O’Connell of Commvault
Last month
How cybersecurity partner programs are evolving in 2026
By Allison Clarke of SonicWall
Last month
How Sourcepass turns firewall upgrades into a competitive edge
By Gaëlle Perrin of SonicWall
Last month
AI agents vs AI automations: how to get the mix right in your future marketing strategy
By Pipin Firmansyah of Manning & Co
Last month
AI is driving the next wave of fintech acquisitions - but most acquirers aren't ready for what comes next
By Ghaleb El Masri of ADAPTOVATE
Last month
Consistent security, less overhead: Help your customers do more with SonicWall NSM
By Suriti Singh of SonicWall
Last month
Trust as a measurable asset for CMOs in the age of AI
By Geoff Main of Passionberry Marketing
Last month
Upgrade advantage: Future-proofing for partners, MSPs and MSSPs
By Sarah Choi and Mahpara Banday of SonicWall
Last month
Interviews
Exclusive: Google sees success with niche AI playbooks
Discussing Cloud Services
Yesterday
Scale By Avec says strategic hiring is the key in the age of AI
Discussing Collaboration
Last month
Milestone turns video data into AI-driven intelligence
Discussing Software-as-a-Service
Last month
Composable, process‑aware AI key to enterprise ROI
Discussing Digital Transformation
Wed, 25th Feb 2026
Exclusive: Edifier outlines next phase of global audio strategy
Discussing Headphones
Tue, 10th Feb 2026
Recent news
Commvault brings cloud resilience tools to Google Cloud
About Cloud Services
Today
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About Software-as-a-Service
Today
ServiceNow & Google Cloud widen AI agent partnership
About IT service management
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IP Fabric launches MCP server for network operations
About Firewalls
Today
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About Productivity
Today
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About Capital Management
Today
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About IT Industry
Today
NetApp deepens Google Cloud tie-up with Gemini rollout
About Storage
Yesterday
Tredence launches agentic AI suite with Google Cloud
About IT Industry
Yesterday
Thrive launches Abacode compliance services after deal
About Cloud Services
Yesterday
Cognizant launches Gemini Enterprise practice with Google
About Cloud Services
Yesterday
SAP & Google Cloud launch multi-agent marketing AI
About Marketing
Yesterday
Payslip & Deloitte boost global payroll transparency
About Productivity
Yesterday
Tech Mahindra posts higher FY26 revenue & record dividend
About Cloud Services
Yesterday
SITA launches managed airport network service with HPE
About Firewalls
Yesterday
Job moves
Scality appoints Greg DiFraia to lead AI alliances
Move at Scality
Today
Claroty appoints John Ryan to lead global partner push
Move at Illumio
Yesterday
Claroty names John Ryan to lead global partner ecosystem
Move at Illumio
Yesterday
Cogna appoints former Amazon AI leader Sam Ng as CTO
Move at Microsoft
Yesterday
Wagepoint names Alexander Gonçalves as Chief Commercial Officer
Move at Xero
3 days ago
iManage appoints Ryan Begin & David Zember to partner roles
Move at Salesforce
Last week
Portnox names Jonathan Skinner as Chief Marketing Officer
Move at Symantec
Last week
Backblaze names Anuj Kumar as chief revenue officer
Move at VMware
Last week
Hyland appoints Lubor Ptacek as Product Marketing Chief
Move at OpenText
Last week
ADAPTOVATE appoints Jim Cundiff to boost North America
Move at ADAPTOVATE
This month
Top players
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