Pinewood.AI unveils Pi as it enters North America

Pinewood.AI has unveiled plans for its official entry into the North American market at the NADA show, introducing an autonomous AI agent called Pi and an event information assistant developed by its Seez unit.

Pi is part of Pinewood.AI's Project Intelligence and runs inside the Pinewood Automotive Intelligence Platform. The company describes Pi as an autonomous AI agent capable of performing digital tasks for dealers and vehicle manufacturers, including clicking, typing, reading on-screen content, and making decisions as workflows progress.

The company will showcase Pi alongside products from Seez, the automotive AI company it acquired in 2025. Seez has developed Miles, an AI-powered assistant designed to support NADA event attendees.

Pi Debut

Pinewood.AI positions Pi as a system that spans dealership and OEM workflows, performing tasks such as logins, navigation, and form completion. The agent can handle multi-step workflows, adapt as screens and prompts change, and coordinate work across systems without APIs or custom integrations, operating through existing browser interfaces.

"Dealership staff spend hours every day on managing repetitive processes across multiple systems such as copying data between systems, navigating complex OEM portals, and filling in forms across disconnected platforms," said Bill Berman, CEO, Pinewood.AI. "Pi eliminates this friction by acting as a tireless digital worker that handles these tasks, so teams can focus on customers. We are excited to officially launch at NADA in Las Vegas next month and introduce a first of its kind, fully integrated intelligence platform designed to support dealers across the entire retail journey."

Berman added, "Our intention at NADA is of course to meet with existing and new customers, but more significantly we'll be showing the American market that Pinewood.AI isn't the new kid on the block - we have already been doing this for over 30 years. Unveiling Pi truly steps up our NADA presence. It demonstrates that we are already delivering on what competitors suggest they may be able to offer in the future."

Seez Assistant

Alongside Pi, Pinewood.AI will highlight Miles, a conversational AI assistant aimed at NADA delegates. Miles provides answers to common show questions, including booth locations, event schedules, session agendas, and general information.

"By demonstrating how Seez technology can be trained on trusted, structured sources and deployed rapidly for large-scale events, we will highlight the broader potential of AI-powered conversational tools to make an impact across the automotive industry," said Tarek Kabrit, CEO and co-founder, Seez. "Miles is a live deployment which offers a tangible example of how AI-powered assistants can enhance engagement and scale personalized experiences across physical and digital touchpoints. These principles sit at the core of our approach to modern automotive retail."

Market Push

Pinewood.AI operates across 36 countries and works with more than 50 OEMs, providing software for retail and operational workflows across dealers and manufacturers. The company also highlighted its 30-year history in the sector.

During the NADA event, Pinewood.AI will host demonstrations of the Pinewood Automotive Intelligence Platform and its CARS product suite, run consultations with its technology and sales teams, and record a spin-off series of The Seezoned Crew podcast from its stand.