Thrive launches AI-powered NDR to cut breach costs & downtime
Thrive has launched a Network Detection and Response (NDR) service aimed at enabling businesses to detect and respond to cybersecurity threats more quickly.
Thrive's newly introduced NDR service focuses on real-time monitoring of a business's network to detect potential security incidents, aiming to enable a quicker response that can help prevent breaches from escalating. The service uses artificial intelligence for pattern recognition, analysing network traffic to identify suspicious activity and swiftly flag threats that could indicate a data breach.
Rising costs of breaches
The financial impact of cyber incidents continues to increase. IBM's 2025 Cost of a Data Breach Report states that the average cost of a data breach in the United States has reached USD $10.22 million, a 9% rise from the previous year. Such figures highlight the increasing need for measures that prevent breaches, as well as the ability to detect and address them in real time.
Traditional cybersecurity tools frequently rely on signature-based methods, which often only identify threats after damage has occurred, delaying awareness and limiting the ability to contain the incident effectively. Thrive's new NDR service is designed to address this challenge by enabling earlier detection and more rapid mitigation efforts.
Integration with existing security tools
The new NDR service complements Thrive's current suite of cybersecurity offerings, which include Managed Detection and Response (MDR) and Endpoint Detection and Response (EDR). MDR services focus on correlating and analysing security logs to identify threats, while EDR targets the detection and prevention of malicious activities on servers and workstations. By integrating NDR, Thrive aims to provide layered security across networks, endpoints, and managed environments.
"When a cyberattack happens, time is of the essence – but relying on signature-based methods can cause a lag that can ultimately be detrimental to solving the problem quickly," said Michael Gray, Thrive's Chief Technology Officer. "Thrive is taking a layered approach to ensuring our customers are protecting themselves from cyberattacks. We want to empower our customers to be able to react in real time and stop a bad actor in their tracks, minimising disruption to their business operations and ultimately protecting their bottom line."
Approach to client protection
According to Thrive, the NDR service is part of a comprehensive range of solutions that aim to safeguard the entire IT environment of its clients. The company asserts that it provides tailored cybersecurity services designed to offer end-to-end protection of systems and data, supporting businesses in maintaining resilience against evolving cyber risks.
Thrive has also indicated that its pricing approach involves a tiered discount structure. The more managed security services a customer uses, the lower the cost becomes, as discounts are applied automatically to monthly incident response and remediation retainers for the services consumed.
Business implications
With the sustained rise in cyberattack costs and associated disruptions, organisations face economic and reputational consequences following a breach. Thrive's NDR service aims to reduce the period between breach detection and response, potentially limiting exposure and operational downtime for its clients.
Thrive states that its expansion of managed security service offerings is designed to help businesses keep pace with increasingly sophisticated attack methods. Its solutions centre around monitoring, detection, advisory support, and incident response, positioning its services as integrated risk management measures within the broader context of enterprise IT protection.
The company positions its NDR, MDR, and EDR services as part of a layered approach to cybersecurity, prioritising both prevention and timely intervention to help businesses deal with the current landscape of cyber threats and rising breach costs.
