ChannelLife Canada - Industry insider news for technology resellers
Canada

Marketing Stories - Page 15

Canadian Stories

Marketing stories

Global Stories

Marketing stories

Cover Genius names chief revenue officer & marketing head
Unified Communications

Cover Genius names chief revenue officer & marketing head

The appointments are designed to bolster Cover Genius as it expands embedded protection across international markets and more digital platforms.

By Mark Tarre • 3 min read • Thu, 26th Mar 2026
Meliora buys Backchat Media to expand into New Zealand
Software-as-a-Service

Meliora buys Backchat Media to expand into New Zealand

The acquisition gives the advisory group an Auckland base and adds digital strategy and content expertise as clients rethink growth plans.

By Catherine Knowles • 4 min read • Thu, 26th Mar 2026
TikTok Shop adds Bazaarvoice reviews to product pages
Customer Experience

TikTok Shop adds Bazaarvoice reviews to product pages

Shoppers on TikTok Shop will soon see verified customer feedback from brands’ own websites, helping new listings build trust and sales faster.

By Sofiah Nichole Salivio • 3 min read • Thu, 26th Mar 2026
THG Commerce backs Beauty of Joseon’s UK TikTok Shop
Partner Programmes

THG Commerce backs Beauty of Joseon’s UK TikTok Shop

Affiliate creators are driving 68% of early revenue as the skincare brand uses TikTok Shop to win UK shoppers beyond specialist retailers.

By Sofiah Nichole Salivio • 3 min read • Thu, 26th Mar 2026
Klaviyo unveils AI Composer for marketing campaigns
Digital Transformation

Klaviyo unveils AI Composer for marketing campaigns

Klaviyo has launched Composer, an AI tool that drafts data-driven marketing campaigns from plain-language prompts, now in private beta.

By Mark Tarre • 4 min read • Wed, 25th Mar 2026
OFX appoints Liz Lord to drive broader business offer
Digital Transformation

OFX appoints Liz Lord to drive broader business offer

OFX appoints former PayPal Australia marketer Liz Lord as chief marketing officer to spearhead its shift beyond cross-border payments.

By Joseph Gabriel Lagonsin • 3 min read • Wed, 25th Mar 2026
Bazaarvoice finds AI review use fuels shopper mistrust
Customer Experience

Bazaarvoice finds AI review use fuels shopper mistrust

Bazaarvoice finds nearly a quarter of shoppers use AI to write reviews, yet almost two thirds distrust AI-assisted feedback as inauthentic.

By Shannon Williams • 5 min read • Wed, 25th Mar 2026
Cybercrooks abuse Keitaro tracker for AI scam campaigns
Malware

Cybercrooks abuse Keitaro tracker for AI scam campaigns

Cybercriminals exploit Keitaro ad tracker to cloak AI trading scams and malware, tying some 15,500 malicious domains into a hidden network.

By Sean Mitchell • 4 min read • Mon, 23rd Mar 2026
EZZ joins JD Health to grow China supplement sales
Customer Experience

EZZ joins JD Health to grow China supplement sales

EZZ partners with JD Health to boost China supplement sales, tapping JD.com's vast digital healthcare platform for broader consumer reach.

By Sean Mitchell • 4 min read • Mon, 23rd Mar 2026
Prophet bolsters Australian team with two key hires
Digital Transformation

Prophet bolsters Australian team with two key hires

Prophet hires Lia Carruthers and Becky McMillan in Australia as it scales from start-up to growth phase and boosts marketing and customer teams.

By Sean Mitchell • 4 min read • Mon, 23rd Mar 2026

Stories from Other Regions

Marketing stories

Revolut posts USD $2.3b profit, 99% NZ revenue growth
Fintech

Revolut posts USD $2.3b profit, 99% NZ revenue growth

New Zealand revenue nearly doubled as the fintech’s annual profit before tax climbed 57% to USD $2.3 billion on wider customer use.

By Karen Joy Bacudo • 4 min read • Thu, 26th Mar 2026
Inlight launches martech practice with Anthony Fontana
DevOps

Inlight launches martech practice with Anthony Fontana

Inlight has launched a Martech, Data & Analytics practice led by former Wesfarmers OneDigital executive Anthony Fontana in a senior hire.

By Catherine Knowles • 4 min read • Wed, 25th Mar 2026
PushON appoints Emma Gunn & Emily Harris amid growth
Digital Transformation

PushON appoints Emma Gunn & Emily Harris amid growth

Ecommerce agency PushON hires Emma Gunn and Emily Harris to bolster its growing Manchester team after reporting 40% annual growth.

By Sofiah Nichole Salivio • 3 min read • Tue, 24th Mar 2026
Creators eclipse broadcasters in Oscars social media surge
Marketing Technologies

Creators eclipse broadcasters in Oscars social media surge

Influencers, not film studios or TV networks, stole the Oscars spotlight this year as creator content drove surging social media engagement.

By Kaleah Salmon • 4 min read • Tue, 24th Mar 2026
Black in Fintech launches speaker index & advisory board
Fintech

Black in Fintech launches speaker index & advisory board

Black in Fintech unveils a new speaker index for Black professionals and installs a five-strong advisory board to drive sector-wide change.

By Karen Joy Bacudo • 4 min read • Tue, 24th Mar 2026
How hosting impacts Google Core Web Vitals
Hyperscale

How hosting impacts Google Core Web Vitals

Fast, well-placed hosting can dramatically boost Google Core Web Vitals, improving load speed, responsiveness and visual stability.

By Thomas Thatcher • 7 min read • Tue, 24th Mar 2026
Australian finance firms pay top rates for specialists
DevOps

Australian finance firms pay top rates for specialists

Australian banks and insurers are shelling out up to AUD $2,200 a day for specialist contractors to drive critical digital transformation work.

By Kaleah Salmon • 4 min read • Tue, 24th Mar 2026