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Marketing Stories - Page 29

Canadian Stories

Marketing stories

Visibility in the age of AI: How to make your brand appear in AI search
Marketing Technologies

Visibility in the age of AI: How to make your brand appear in AI search

In the AI era, brand visibility hinges on a consistent digital footprint and trusted mentions, reshaping marketing into a strategic investment for lasting influence.

By Aleksandra Phelan • 3 min read • Sat, 22nd Nov 2025

Global Stories

Marketing stories

Topsort wins W23 funding to boost AI retail media for grocers
Marketing Technologies

Topsort wins W23 funding to boost AI retail media for grocers

Topsort secures investment from W23, backed by major grocers including Tesco, to expand its AI-driven retail media platform for global grocery retailers.

By Melvin Hipolito • 3 min read • Tue, 2nd Dec 2025
ANZ small businesses show strong confidence despite AI concerns
Data Privacy

ANZ small businesses show strong confidence despite AI concerns

Small businesses in Australia and New Zealand report high confidence ahead of the holidays, despite financial pressures and concerns over AI in marketing.

By Melania Watson • 4 min read • Thu, 27th Nov 2025
The APAC grocery sector: Overcoming delivery challenges
Digital Transformation

The APAC grocery sector: Overcoming delivery challenges

APAC's booming USD 5.6 trillion grocery market faces delivery delays as retailers strive to ensure fast, accurate online order fulfilment and customer satisfaction.

By Edmund Ng • 5 min read • Wed, 26th Nov 2025
Real Madrid partners with Adobe to enhance fan content using AI
Marketing Technologies

Real Madrid partners with Adobe to enhance fan content using AI

Real Madrid teams up with Adobe to use AI for personalised fan content, engaging its 650 million supporters worldwide through digital and creative tools.

By Sean Mitchell • 3 min read • Wed, 26th Nov 2025
Black Friday sees rise in sale searches but retailers risk missing out
Customer Experience

Black Friday sees rise in sale searches but retailers risk missing out

Black Friday 2024 saw a surge in sale-related searches, with conversion rates tripling, but retailers risk losing customers if sites aren't optimised for deal queries.

By Sean Mitchell • 3 min read • Sun, 23rd Nov 2025
Small businesses are unsubscribing from their MarTech stack - And I don't blame them
Marketing Technologies

Small businesses are unsubscribing from their MarTech stack - And I don't blame them

Small businesses are cutting back on costly martech subscriptions, favouring simpler, local Australian software that better fits their needs and budgets.

By Mellissah Smith • 4 min read • Sat, 22nd Nov 2025
Search and you shall find: How to optimise your content for AI
Marketing Technologies

Search and you shall find: How to optimise your content for AI

AI is transforming search, urging companies to optimise content for AI alongside SEO to capture growing referral traffic from generative AI tools like ChatGPT.

By Russ Jeffery • 4 min read • Sat, 22nd Nov 2025
Consilium unveils UniCampaign 15 with AI for smarter outreach
Customer Relationship Management

Consilium unveils UniCampaign 15 with AI for smarter outreach

Consilium Software launches UniCampaign Version 15, featuring AI-powered automation and enhanced compliance for smarter, multi-channel enterprise outreach.

By Sean Mitchell • 3 min read • Fri, 21st Nov 2025
AppsFlyer unveils AI-powered marketing suites for data & security
Data Analytics

AppsFlyer unveils AI-powered marketing suites for data & security

AppsFlyer launches AI-powered marketing suites comprising eight products, enhancing data management, performance measurement and security for brands globally.

By Sean Mitchell • 3 min read • Fri, 21st Nov 2025

Stories from Other Regions

Marketing stories

Half of New Zealand's small businesses lack websites as consumers turn away from social media
Customer Experience

Half of New Zealand's small businesses lack websites as consumers turn away from social media

Nearly half of New Zealand's small businesses lack a website, despite 74% of consumers valuing websites over social media for engaging with organisations.

By Sean Mitchell • 3 min read • Mon, 1st Dec 2025
UK SMEs turn to fast-track finance as Black Friday demand surges
Marketing Technologies

UK SMEs turn to fast-track finance as Black Friday demand surges

UK SMEs are increasingly using fast-track finance to meet surging Black Friday demand, with applications rising nearly a third ahead of the festive season.

By Shannon Williams • 3 min read • Fri, 28th Nov 2025
Analytic Partners tops Gartner ranking for marketing analytics
Customer Experience

Analytic Partners tops Gartner ranking for marketing analytics

Analytic Partners tops Gartner's Magic Quadrant for Marketing Mix Modelling Solutions for the second year, praised for execution and visionary analytics platforms.

By Catherine Knowles • 3 min read • Fri, 28th Nov 2025
The internet's next frontier: Why new gTLDs are a once-in-a-generation shift
Identity and Access Management

The internet's next frontier: Why new gTLDs are a once-in-a-generation shift

In 2026, ICANN will reopen applications for new generic top-level domains, offering brands a rare chance to own and control their digital identity online.

By Michael Riedl • 4 min read • Mon, 24th Nov 2025
How AI impacts your organisational intelligence
Artificial Intelligence

How AI impacts your organisational intelligence

AI reshapes organisational intelligence by favouring measurable insights, risking the loss of nuanced human judgement vital for competitive advantage.

By Hsin-Hsuan Meg Lee • 4 min read • Mon, 24th Nov 2025
European eCommerce marketers struggle with Black Friday personalisation
Customer Experience

European eCommerce marketers struggle with Black Friday personalisation

Nearly all European eCommerce marketers view personalisation as vital, yet 27% find it hard to tailor Black Friday offers amid heavy workloads.

By Melvin Hipolito • 2 min read • Fri, 21st Nov 2025
Cloudflare outage puts GBP £15 million UK ad spend at risk
Customer Experience

Cloudflare outage puts GBP £15 million UK ad spend at risk

A Cloudflare outage jeopardised GBP £15 million of UK ad spend as marketing campaigns ran unaware websites and checkouts were down for hours.

By Sean Mitchell • 3 min read • Fri, 21st Nov 2025