MDF stories
ServiceNow revamps partner strategy around AI agents
4 days ago
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ServiceNow centres revamped partner strategy on AI agents, overhauling its Build Programme, incentives and fees to drive new ecosystem growth.
Smartsheet revamps partner programme with new global incentives
Tue, 4th Nov 2025
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Smartsheet is upgrading its Aligned Partner Programme with new global incentives, tools, and a strategic AWS collaboration to boost enterprise adoption.
monday.com expands partner programme with AI & service focus
Fri, 15th Aug 2025
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monday.com enhances its partner programme with new AI and Service specialisations to boost expertise, revenue streams and customer alignment globally.
Acronis reaches 300 technology integrations in expanding ecosystem
Fri, 23rd May 2025
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Acronis has expanded its technology ecosystem to 300 integrations, enhancing efficiency and service offerings for managed service providers and software vendors.
LogicMonitor enhances partner programme for AI adoption
Thu, 16th Jan 2025
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LogicMonitor has unveiled an enhanced Partner Program aimed at empowering global partners to adopt AI and transform data centres, underscoring their commitment to innovation.
No free lunches for Kiwi channel as HP changes marketing rules
Fri, 17th Apr 2015
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For HP partners, it will be the best pitch which wins the vendor's marketing funding under a new MDF programme.
HP invests $1.5 billion in new partner program
Thu, 21st Feb 2013
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HP is set to invest USD $1.5 billion into a revamped partner program, aiming to simplify and enhance engagement for its partners, says CEO Meg Whitman.