TikTok stories

Australians spend 41 hours weekly online, with digital ad spend surging to USD $20.7 billion, driven by social media and influencer marketing growth.

UK shoppers now combine AI tools, social media, and peer reviews to guide online purchases, reflecting a shift from relying on single search sources.

Jack Tomson joins Trojan as Chief Growth Officer to accelerate its European expansion and boost direct-to-consumer strategies for FMCG brands.

Adobe introduces AI assistants and new creative tools across its platforms, enhancing content creation with integrations from partners like OpenAI and Google.

A study reveals most UK social media debt advice is misleading or unreliable, urging people to seek FCA-regulated, impartial financial guidance instead.

New Zealanders risk scams this holiday season by sharing personal data for discounts and shopping via social media, as AI-fuelled frauds rise, Norton warns.

Bitsight launches Brand Intelligence, an AI tool to detect and swiftly tackle phishing and brand threats targeting companies and executives.

Gen Z UK shoppers are prioritising viral trends and influencer promotion over traditional brand loyalty, reshaping consumer trust according to SAP Emarsys.

Despite rising living costs, Australians boosted spending on entertainment subscriptions, growing the market 5% to 54.6 million services by June 2025.

RØDE announces the 2025 Creator of the Year Awards, offering over USD $200,000 in prizes to celebrate global digital content creators across major platforms.

Research finds Facebook, WhatsApp, and TikTok most privacy-invasive, while Discord tops the list for safeguarding user data and resisting AI training use.

UNiDAYS taps Mona Akiki as Chief People Officer to drive global growth and enhance culture for its 250-strong London-based workforce.

Gen Z demands instant replies within 15 minutes and prefers social shopping on apps like Instagram and TikTok, pushing retailers to adopt AI and automation.

The UAE ranks as the world’s most tech-dependent nation, with residents spending nearly 8 hours daily on digital devices and universal internet access.

L'Oréal Paris leads UK beauty brands on social media H1 2025, with GBP £238.5m EMV on TikTok and GBP £28.6m on Instagram, surpassing Charlotte Tilbury.

Autodesk is harnessing AI to reshape design workflows, boosting productivity and user experience amid rising digital disruption across industries.

Givvable won Best of the Best at River Rival 2025 for its platform automating supplier diligence, adopted by Microsoft, AWS, Flight Centre and TikTok.

Marks & Spencer led UK back-to-school social media campaigns in 2025, partnering with 1,380 influencers to generate GBP £5 million in earned media value.

Sportian’s Piracy Guard blocks over 4,500 illegal streams weekly for Lega Serie A, partnering with META, YouTube and TikTok to combat growing online sports piracy.

eDesk expands its US operations to support growing eCommerce brands with AI-driven helpdesk solutions, managing millions of customer queries each month.