Adidas Stories

Canadian Stories

Adidas stories

JD Sports Canada hires Verde Digital for search boost

The retailer is trying to win more Canadian shoppers online as AI-led search reshapes how footwear and apparel are discovered.

By Sean Mitchell • 4 min read • 3 days ago

Global Stories

Adidas stories

Data Protection

Salt Edge invests in Sientia for loyalty data push

The tie-up could help brands target shoppers using consented banking data as open banking moves further into loyalty and advertising.

By Karen Joy Bacudo • 4 min read • Wed, 29th Jul 2026

Software-as-a-Service

Cloudinary developer community tops four million users

Rising pressure on web teams is fuelling demand for media infrastructure as Cloudinary's developer community climbs to four million users.

By Sofiah Nichole Salivio • 3 min read • Wed, 22nd Jul 2026

Software-as-a-Service

Databricks raises funding round at USD $188 billion

Fresh capital will help Databricks expand its AI tools as enterprises look to control costs and deploy models more effectively.

By Mark Tarre • 3 min read • Fri, 17th Jul 2026

Digital Transformation

Adidas rolls out AI legal chatbot for staff guidance

Legal staff at the sportswear group hope the tool will cut policy overload and surface staff concerns that were previously never raised.

By Sean Mitchell • 5 min read • Thu, 25th Jun 2026

Software-as-a-Service

Cloudinary launches image to video tool for brands

Brands using large image libraries could cut video production costs as Cloudinary folds generation, moderation and editing into one workflow.

By Sofiah Nichole Salivio • 3 min read • Wed, 24th Jun 2026

Social Media

World Cup talk dominated by halftime show, not brands

Brands are barely breaking through as US social media chatter is dominated by the halftime show, travel costs and controversy ahead of the tournament.

By Mark Tarre • 4 min read • Tue, 16th Jun 2026

Television

Hisense launches World Cup fan experience in New York

The week-long activation aims to boost Hisense's premium TV push by giving football fans hands-on access to its RGB MiniLED technology in New York.

By Sean Mitchell • 3 min read • Fri, 12th Jun 2026

Digital Transformation

Cloudinary launches AI agents for media management

Media teams could cut manual tagging and approvals as Cloudinary makes its AI agents generally available across connected systems.

By Mark Tarre • 3 min read • Wed, 6th May 2026

Customer Experience

Cloudinary adds AI video publishing tools to MediaFlows

Brands can now automate subtitles, metadata and chapter markers in MediaFlows, reducing the post-production work needed to publish video globally.

By Mark Tarre • 4 min read • Tue, 5th May 2026

Customer Experience

Gen Z shoppers trust AI recommendations, study finds

Retailers face a shift in trust as 64% of Gen Z shoppers buy on AI recommendations without checking other sources, a study finds.

By Sofiah Nichole Salivio • 4 min read • Fri, 1st May 2026

Unified Communications

Sefiani & Staffbase launch Australia, NZ partnership

Worker unease over AI and economic pressure is pushing employers to tighten internal messaging as Sefiani takes Staffbase into the region.

By Mark Tarre • 4 min read • Thu, 30th Apr 2026

Gaming

World IP Day: Why IP is the backbone of sporting brands' success

Lapsed marks, imprecise registrations and unresolved NFT disputes are exposing sports brands to costly legal fights and lost exclusivity.

By Aparna Watal • 6 min read • Fri, 24th Apr 2026

Stories from Other Regions

Adidas stories

Software-as-a-Service

Netcore names Tariq Ahmad as Chief Revenue Officer

The marketing technology company is targeting a doubling of overseas sales within three years as it steps up expansion beyond India.

By Sofiah Nichole Salivio • 3 min read • Last week

Software-as-a-Service

Beyond Border appoints advisers as US expansion grows

Revenue is rising fast as the Singapore-founded immigration platform expands across the United States and Latin America with fresh adviser hires.

By Sofiah Nichole Salivio • 4 min read • Last week

eCommerce

Maebe overtakes Nike & Adidas in Instagram ranking

The brand's rapid rise signals founder-led labels can outpace global names on Instagram, despite far lower content volumes.

By Sofiah Nichole Salivio • 4 min read • Last month

Digital Transformation

MC&V wins new business from We Are Social & others

The appointments signal growing demand for AI-led production as agencies and brands seek faster social content, live experiences and hybrid campaigns.

By Sofiah Nichole Salivio • 4 min read • Last month