Adobe stories
Explainer: How Adobe is building agentic marketing
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martech
Adobe is remaking its marketing and design suite around AI agents, tying content, data and commerce into a single workflow system.
Google Cloud expands Gemini Enterprise into AI agent hub
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devops
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digital transformation
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cloud security
Google Cloud turns Gemini Enterprise into a single control point for developers and staff as it adds governance, no-code building and partner agents.
Code and Theory launches AI creative tool with Adobe
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Code and Theory and Adobe launch AI tool for financial services, using synthetic personas to guide creative decisions before campaigns reach approval.
Adobe unveils seven AI marketing workflow prototypes
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data analytics
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Adobe's Summit Sneaks session spotlights seven experimental AI tools aimed at speeding up personalisation, testing and campaign production.
Adobe launches CX Enterprise for AI marketing workflows
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digital transformation
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hyperscale
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cx
Adobe unveils CX Enterprise to knit together AI agents, cloud partners and governed marketing workflows across large enterprise tech stacks.
Adobe names winners of 2026 Experience Maker Awards
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digital transformation
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cx
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martech
Adobe names 2026 award winners as Costa Crociere, TSB Bank, the NFL and Lenovo are honoured for data-led customer engagement.
Exclusive: How Adobe showcases its innovation engine
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digital transformation
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Adobe's Sneaks programme puts early-stage ideas on stage, with Principal Evangelist Eric Matisoff saying the live format can help concepts evolve into products.
Adobe unveils CX Enterprise Coworker for AI workflows
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Adobe launches CX Enterprise Coworker to connect fragmented marketing systems and let AI agents carry out customer experience tasks with human oversight.
Adobe expands AI partner network for customer experience
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uc
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hybrid cloud
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data analytics
Adobe widens AI alliances with Amazon, Google, Microsoft, OpenAI and agencies to embed agent workflows across customer experience tools.
Adobe launches CX Enterprise to unify AI customer workflows
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digital transformation
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cx
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martech
Adobe unveils CX Enterprise to let brands run AI-powered customer journeys across partner platforms, with new agents, governance and orchestration tools.
Adobe launches AI brand visibility tools for businesses
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Adobe expands Experience Manager with AI visibility tools as businesses race to control brand truth across chat services and AI-driven shopping.
Adobe adds brand intelligence to GenStudio marketing tools
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Adobe expands GenStudio with Brand Intelligence, giving marketing teams AI tools to bind brand rules, approvals and campaign workflows together.
Mirantis integrates NVIDIA Run:ai to speed AI deployment
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virtualisation
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hybrid cloud
Mirantis ties NVIDIA Run:ai into k0rdent AI to automate GPU stack setup, cutting AI platform deployment from days to minutes for enterprises.
SnapLogic adds AI gateway to push agents into work
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iam
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SnapLogic unveils AI gateway and trusted identity tools as it broadens governance, connectivity and orchestration for enterprise agents.
Adobe launches Firefly AI Assistant for creative apps
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digital entertainment
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Adobe adds Firefly AI Assistant and new editing tools as it deepens its push into agentic creativity across Photoshop, Premiere and more.
Adobe just rewrote the rules of graphic design
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storage
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martech
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physical security
Adobe unveils Firefly AI Assistant to automate multi-step creative work across Photoshop and Premiere, as design roles shift.
Adobe unveils Firefly AI assistant to streamline creative workflows
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saas
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martech
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Adobe unveils Firefly AI Assistant to streamline multi-step creative workflows across Photoshop, Premiere and other apps, with public beta due soon.
Adobe launches Acrobat Student Spaces for study support
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edutech
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document management
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ecm
Adobe adds free AI study hub in Acrobat with quizzes, audio revision and group tools as it targets students for exam and career prep.
AXL appoints Toronto AI Faculty Fellows to drive ventures
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martech
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ai
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ai ethics & governance
AXL taps nine Toronto professors with Nvidia, Samsung and Adobe ties as inaugural AI Faculty Fellows to steer its venture studio portfolio.
Databricks launches Lakewatch to counter AI attacks
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firewalls
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data analytics
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siem
Databricks unveils Lakewatch, an AI-driven security platform aiming to replace legacy SIEM tools and counter automated cyber attacks.