Advertising Technologies (Adtech) stories - Page 4

Vistar Media has launched a free global certification to boost marketers' skills in strategic creative for digital out-of-home advertising campaigns.

Brands boosted Black Friday and Cyber Monday revenue by 38% year-on-year through varied creative ads, despite only a 13% rise in ad spend, analysis shows.

Ocado Ads partners with Epsilon to launch a retail media solution linking verified shopper data across TV, audio and online for better ad targeting.

Topsort secures investment from W23, backed by major grocers including Tesco, to expand its AI-driven retail media platform for global grocery retailers.

TripleLift has expanded its Programmatic Pause Ads to Xumo and Plex widening CTV ad reach with interactive, non-interruptive formats.

JobElephant launches JobStats, a dashboard offering real-time recruitment analytics to improve hiring efficiency and optimise advertising spend.

ETB Technologies sees 33% rise in GPU sales revenue, driven by AI and mixed reality markets boosting demand across multiple industries.

Vistar Media has launched a free certification, Accelerate, to boost creative skills for digital out-of-home advertising across the US, Canada, EMEA and APAC.

Shirofune partners with Direct Agents to integrate AI automation in retail media, boosting efficiency and driving a 44% revenue rise in Amazon campaigns.

Melbourne-based GapMaps has launched a Local Area Marketing service using real-world data to help local businesses precisely target customers and cut digital ad waste.

The Brief launches The Agency Package, an AI toolkit enabling agencies to boost content output up to tenfold, cutting production time and costs.

Meet The People and KD Global USA have teamed up to simplify market entry for European SMEs into the US and Canada with a unified service platform.

Teads launches Predictive AI to help advertisers forecast and optimise ad creative impact pre-campaign, enhancing engagement and reducing wasted spend.

Innovid launches Innovid Orchestrator, an AI platform unifying creative, delivery, measurement and optimisation to automate digital advertising workflows.

BigAds secures $140,000 from Avalanche to expand its decentralised in-game ad network, aiming to boost transparency and fair rewards in gaming ads.

Taboola expands its Realise platform, offering advertisers new display ad inventory across major publishers like TIME and USA TODAY via AI-driven tech.

Circana's Future of Media report urges brands to adopt multi-platform strategies combining digital and traditional channels to boost engagement and ROI.

LiveRamp launches AI tools enabling marketers to use autonomous agents with secure data access, plus new integrations including Netflix for smarter campaigns.

The classic marketing funnel is obsolete; businesses must adopt the 4 P's strategy to engage prospects in today's complex, multi-touch buying journey.

Taboola's Realise platform adds Generative AI upgrades, helping advertisers boost campaign performance beyond search and social channels by up to 34%.