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Taboola research shows demand for agentic AI tools
Artificial Intelligence

Taboola research shows demand for agentic AI tools

Four in five advertisers would shift spend to the open web if agentic AI tools matched search and social performance, Taboola's survey found.

By Sean Mitchell • 4 min read • Fri, 15th May 2026
Meta ad revenue set to hit GBP £240 billion in 2026
Artificial Intelligence

Meta ad revenue set to hit GBP £240 billion in 2026

Investor concern is mounting as WARC says Meta's ad business will fund most of its USD $125 billion to USD $145 billion AI spending.

By Sean Mitchell • 4 min read • Thu, 14th May 2026
Teads expands Lumen tie-up with CTV attention measurement
YouTube

Teads expands Lumen tie-up with CTV attention measurement

Advertisers will gain a clearer read on streaming ad performance as the firm adds Lumen's attention metrics to its CTV HomeScreen inventory globally.

By Sean Mitchell • 4 min read • Tue, 12th May 2026
CTV fraud surges 140% as AI schemes spread globally
Data centers

CTV fraud surges 140% as AI schemes spread globally

Advertisers risk paying premium prices for bot traffic as unprotected CTV campaigns see fraud climb and direct buys prove no safer.

By Sofiah Nichole Salivio • 4 min read • Tue, 12th May 2026
WARC report flags shift to outcomes & AI measurement
Data governance

WARC report flags shift to outcomes & AI measurement

Marketers face a two-speed shift as platforms and legacy media owners race to prove advertising's business impact with AI and outcome-based tools.

By Mark Tarre • 4 min read • Mon, 11th May 2026
StackAdapt opens early ChatGPT ad channel for marketers
Customer Experience

StackAdapt opens early ChatGPT ad channel for marketers

Advertisers are being given an early chance to test contextual placements in ChatGPT as brands seek new ways to reach shoppers researching purchases.

By Sean Mitchell • 3 min read • Thu, 7th May 2026

Stories from Other Regions

Advertising Technologies (Adtech) stories

Billy Grace taps ex-Google sales head for UK launch
Data Privacy

Billy Grace taps ex-Google sales head for UK launch

Britain's mid-sized agencies and eCommerce brands are being targeted as Billy Grace enters the market amid tougher ad measurement and privacy rules.

By Sean Mitchell • 4 min read • Thu, 14th May 2026
Millions in Britain identify with more than one class
Marketing

Millions in Britain identify with more than one class

Nearly 6 million Britons now say they belong to more than one social class, highlighting a shift that may reshape voting and consumer behaviour.

By Mark Tarre • 5 min read • Thu, 14th May 2026
How IT firms can use paid social to shorten long sales cycles
Enterprise Resource Planning

How IT firms can use paid social to shorten long sales cycles

Targeted LinkedIn and Meta ads can keep IT buyers engaged for months, improving pipeline influence when deals stall and budgets drag.

By Sam Park • 6 min read • Wed, 13th May 2026
Nexxen sees fragmented Australian viewing for 2026 World Cup
Streaming

Nexxen sees fragmented Australian viewing for 2026 World Cup

Advertisers face a more split World Cup audience in Australia, with 31% expected to switch between TV and BVOD during matches.

By Sean Mitchell • 4 min read • Tue, 12th May 2026
Premium media lifts brand trust, The Trade Desk finds
Marketing

Premium media lifts brand trust, The Trade Desk finds

Australian advertisers are being urged to favour premium placements, after research showed they lift trust, purchase intent and brand perception.

By Mark Tarre • 4 min read • Mon, 11th May 2026
ZyG raises USD $60 million to scale AI commerce tools
Software-as-a-Service

ZyG raises USD $60 million to scale AI commerce tools

The cash will fund ZyG OS as online merchants seek AI systems to cut acquisition costs, unify data and scale faster.

By Sean Mitchell • 5 min read • Sat, 9th May 2026
OpenAI expands ChatGPT ads with self-serve manager
Data Protection

OpenAI expands ChatGPT ads with self-serve manager

US advertisers can now buy ChatGPT placements directly, as OpenAI adds self-serve tools, click-based bidding and better measurement.

By Mark Tarre • 3 min read • Sat, 9th May 2026
Singapore World Cup viewing shifts to more screens
Marketing Technologies

Singapore World Cup viewing shifts to more screens

Advertisers face a more fragmented audience, as 2026 FIFA World Cup viewing in Singapore is set to split across mobile, laptops and TV.

By Sean Mitchell • 3 min read • Fri, 8th May 2026
Koddi adds TV advertising via Comcast Universal Ads
Marketing Technologies

Koddi adds TV advertising via Comcast Universal Ads

Mid-sized brands will gain easier access to premium streaming inventory as Koddi ties TV buying and commerce media into one system.

By Sofiah Nichole Salivio • 4 min read • Fri, 8th May 2026
nmatic.ai & Alibi Studios launch hybrid AI VFX studio
Gaming

nmatic.ai & Alibi Studios launch hybrid AI VFX studio

Brands and studios could cut visual effects time and costs by up to 30% as The Next Valley blends AI tools with human-led production.

By Sofiah Nichole Salivio • 4 min read • Thu, 7th May 2026
KERV.ai launches Moment Match Engine for video ads
Customer Experience

KERV.ai launches Moment Match Engine for video ads

Advertisers could gain better timing and higher engagement as KERV.ai links scene-level cues in video to shopping prompts.

By Sofiah Nichole Salivio • 4 min read • Thu, 7th May 2026