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Black Friday Stories - Page 3

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AI reshapes loyalty, super apps & customer engagement
Data Protection

AI reshapes loyalty, super apps & customer engagement

AI is transforming loyalty from points to real-time, personalised journeys as super apps and agentic engagement engines rapidly take hold.

By Shannon Williams • 5 min read • Tue, 30th Dec 2025
Australians turn Boxing Day focus to essentials, safety
Phishing

Australians turn Boxing Day focus to essentials, safety

Australians are reshaping Boxing Day, prioritising essentials, thrift and online safety over impulse spending amid cost-of-living strain.

By Sean Mitchell • 4 min read • Fri, 26th Dec 2025
Social media drives Black Friday sales surge in UK
Digital Transformation

Social media drives Black Friday sales surge in UK

Social media fuelled a Black Friday boom in the UK, as Rithum data showed global social sales soaring 152% and online spend up 27%.

By Kaleah Salmon • 4 min read • Thu, 18th Dec 2025
Black Friday returns surge threatens brands' profits
Unified Communications

Black Friday returns surge threatens brands' profits

Record Black Friday online sales risk hollowing out profits as soaring returns, refunds and BNPL queries squeeze retailers' margins.

By Sean Mitchell • 4 min read • Wed, 17th Dec 2025
Retailers hit by 'Christmas Returns Hangover' surge
Unified Communications

Retailers hit by 'Christmas Returns Hangover' surge

Retailers brace for a “Christmas Returns Hangover” as eDesk reports a 45% spike in return requests from 26 December, denting profits.

By Sean Mitchell • 4 min read • Wed, 17th Dec 2025
Understanding the holiday shopper: A retailer's guide to winning the season
Customer Experience

Understanding the holiday shopper: A retailer's guide to winning the season

Australian holiday shoppers are spending strategically, forcing retailers to sharpen promotions, personalise offers and boost in-store experience.

By Brendan Straw • 5 min read • Tue, 16th Dec 2025
Patchworks data surges 320% as retailers extend BFCM peak
Digital Transformation

Patchworks data surges 320% as retailers extend BFCM peak

Patchworks data operations jumped over 320% year on year as retailers stretched BFCM 2025 into a longer, more complex multichannel peak.

By Sean Mitchell • 4 min read • Wed, 10th Dec 2025
Softonic issues guide to avoid scams in festive sales
Firewalls

Softonic issues guide to avoid scams in festive sales

Softonic issues festive-season guide warning of rising scams in fake shops, apps and delivery messages as online bargain hunting surges.

By Kaleah Salmon • 5 min read • Tue, 9th Dec 2025
Infobip sees Black Friday rich messaging volumes surge
Unified Communications

Infobip sees Black Friday rich messaging volumes surge

Infobip logs 12.2 billion Cyber Week interactions as retailers drive a 277% Black Friday surge in rich messaging such as RCS and WhatsApp.

By Kaleah Salmon • 3 min read • Tue, 9th Dec 2025
Viral festival moment boosts demand for Huski flutes
eCommerce

Viral festival moment boosts demand for Huski flutes

A viral festival clip of a top influencer sipping from a pink Huski champagne flute has sent global demand for the Kiwi drinkware brand soaring.

By Sean Mitchell • 4 min read • Mon, 8th Dec 2025

Stories from Other Regions

Black Friday stories

UK marketers embrace AI for more personalised Christmas ads
DevOps

UK marketers embrace AI for more personalised Christmas ads

AI now underpins most UK Christmas campaigns, as 78% of marketers use it to deliver more personalised festive ads amid rising consumer demands.

By Sean Mitchell • 3 min read • Wed, 17th Dec 2025
Online marketplaces now dominate UK high-value shopping
Customer Experience

Online marketplaces now dominate UK high-value shopping

Online marketplaces now dominate UK high-value shopping journeys, as brands risk invisibility without strong, optimised product data.

By Shannon Williams • 5 min read • Wed, 17th Dec 2025
AI, flexibility & friction reshape New Zealand jobs in 2026
Digital Transformation

AI, flexibility & friction reshape New Zealand jobs in 2026

New Zealand enters 2026 with rising job confidence but clunky hiring, AI gaps and demands for flexibility are reshaping work and recruitment.

By Sean Mitchell • 5 min read • Tue, 16th Dec 2025
What holiday trading strength means for modern retail cyber readiness
Data Protection

What holiday trading strength means for modern retail cyber readiness

Cyber Weekend spending of AUD $6.8 billion shows retail's strength, but AI-powered scams mean cyber readiness is now a peak-season necessity.

By Brad Perriott • 4 min read • Mon, 15th Dec 2025
AI won't fix a messy ERP: ASOS's £130m stock write-off proves it
Digital Transformation

AI won't fix a messy ERP: ASOS's £130m stock write-off proves it

ASOS's GBP £130m stock write-off shows AI gloss cannot mask a broken ERP, as messy data turns clever tools into costly liabilities.

By Judette van Niekerk • 7 min read • Thu, 11th Dec 2025
Avast warns of surge in fake online shops in Australia
Phishing

Avast warns of surge in fake online shops in Australia

Avast flags 430,000 blocked visits to fake online shops in Australia, warning scam “ghost stores” will surge over summer sales and Christmas.

By Melania Watson • 4 min read • Mon, 8th Dec 2025
Australia Post campaign boosts Parcel Locker rewards
Digital Signage

Australia Post campaign boosts Parcel Locker rewards

Australia Post teams with The ICONIC and Oz Hair and Beauty, offering AUD $10 rewards to steer online shoppers towards Parcel Lockers.

By Sean Mitchell • 3 min read • Mon, 8th Dec 2025