Business strategy stories - Page 3

New research finds 85% of firms trial AI but only 17% use it daily, with weak knowledge governance blamed for stalled adoption.

As AI reshapes marketing, leaders say careers will depend less on tactics and more on systems thinking, judgement and commercial clarity.

Aerospike Database 8 now embeds default dynamic data masking, tightening PII protection while easing compliance and operational overhead.

CFOs are funnelling 2026 budgets into tech, AI and sales, while easing back on hiring, HR spending and rapid pay growth.

AI is reshaping PR, but leaders warn the winners in 2026 will be those who keep strategic communications firmly human-led.

Avanade has appointed Chris Howarth as CEO, succeeding Rodrigo Caserta, who departs after 11 years to lead SME and channel for Microsoft.

Zendesk promotes Craig Flower to chief operating officer, tasking him with accelerating its AI-first customer service and operations strategy.

Mercury Analytics says AI will turn open-ended feedback into measurable insight by 2026, reshaping how organisations use qualitative data.

LG posts record 2025 revenue of AUD 88.6 trillion but operating profit slips on U.S. tariffs, EV slowdown and one-off restructuring costs.

Analytic Partners named a Leader in Forrester's 2026 marketing measurement Wave after topping current offering and scoring highly on strategy.

JCDecaux has overhauled its ANZ leadership, hiring three senior executives to lead sales, product and strategy across the region.

Testlio launches LeoInsights AI to turn fragmented QA metrics into executive-ready insights on risk, release velocity and testing investment.

Bolt Insights predicts AI-driven, real-time insight, dynamic personas and a new strategist role for researchers will redefine the sector by 2026.

Forrester flags cooler optimism for 2026 tech budgets as leaders juggle AI-driven investment plans with rising geopolitical and cyber risks.

Security teams are moving from gatekeepers to strategic partners, with ROI and integration now central to security investment decisions.

Global enterprises now see AI less as a cost cutter and more as a revenue engine, with agentic tools and Chief AI Officers rising in boardrooms.

Sage predicts mid-sized firms will embrace AI automation, sector-specific software and a more strategic, data-led role for finance by 2026.

Business leaders now see AI chiefly as a growth engine, with most shifting strategies from cost-cutting to revenue and innovation gains.

Freshworks names AI-focused marketer Kady Srinivasan as CMO to sharpen its global brand and go-to-market engine in crowded SaaS markets.

SLK named Major Contender in Everest Group 2025 AI app transformation ranking as enterprises rush to modernise legacy tech for AI at scale.