Connected TV stories - Page 2

TripleLift has expanded its Programmatic Pause Ads to Xumo and Plex widening CTV ad reach with interactive, non-interruptive formats.

AppsFlyer launches AI-powered marketing suites comprising eight products, enhancing data management, performance measurement and security for brands globally.

AppsFlyer launches Modern Marketing Cloud, an AI-powered platform with eight new tools boosting mobile-first app marketing across Southeast Asia.

By 2026, AI and advanced retail media will revolutionise UK shopping, with brands like John Lewis and Ocado leading a shift towards smarter, personalised consumer engagement.

Vistar Media boosts its Southeast Asia leadership with two key hires as demand for programmatic digital out-of-home advertising surges across the region.

Vevo has launched Vevo Evolve, AI-driven ad tools in Australia, boosting brand targeting with over 700 contextual categories and detailed audience insights.

monday.com launches playful 'AI Had the Time of My Life' campaign in Australia to ease workplace fears and boost AI adoption in daily workflows.

Forrester predicts a 30% cut in display ad spend by 2026 as audiences shift to entertainment platforms and AI search reshapes marketing budgets.

BookMyAdvert.com launches UK's first self-serve TV ad platform, letting users book campaigns across major broadcasters and digital channels from 2p per view.

Southeast Asia’s ad growth hinges on better measurement as multi-screen, ad-supported streaming rises, demanding more accurate reach and attribution.

App marketers must start early, leverage AI, and optimise omnichannel strategies to capitalise on the 2025 holiday shopping surge amid evolving market challenges.

LG Electronics Australia and Paramount Australia launch IP-based live channels on LG Smart TVs, offering 24/7 content without the need for a terrestrial aerial.

Yahoo DSP now offers Aussie advertisers direct programmatic access to Spotify's audio, video and display ads via one platform, enhancing campaign reach and measurement.

Cosmo5 launches globally, merging 23 firms to offer AI-powered marketing across 18 countries, helping brands transform with data, media, and technology expertise.

Iceland Foods partners with Epsilon to expand its retail media, adding offsite ads, video formats, and an auction model to reach 9 million shoppers yearly.

StarHub has launched Dynamic Ad Pods in Singapore, enabling personalised real-time ad replacement during live TV broadcasts for targeted viewer experiences.

A global toy brand’s shoppable TV campaign more than doubled sales by enabling parents to buy toys seamlessly via connected TV and QR codes.

In 2025 Australia, 65% of fans engage with live sports amid a shift to connected TV, reshaping viewing habits and challenges for advertisers alike.

LG Ad Solutions strengthens its Australian presence, appointing Marj Hetherton and Adelina Moon as Sales Directors to boost its connected TV advertising growth.

Silverpush upgrades its Mirrors platform with AI agents to automate and optimise multi-platform ad campaigns, boosting efficiency and delivering smarter insights.