Distributors stories - Page 2

Netmore launches its Pulse partner scheme to streamline global IoT roll-outs, unifying over 200 partners and prioritising LoRaWAN at scale.

eBPF report finds major cloud players cutting CPU, traffic costs and boosting security at scale, signalling a shift to kernel-level control.

CyberArk names PwC its 2025 Global Partner of the Year as partner-led deals surge and certification-driven identity security gains pace.

Flare reports 114% annual growth among MSSPs as providers consolidate threat intelligence tools to boost services without extra analyst strain.

Palo Alto overhauls NextWave to reward partners building AI-driven security platforms and services over traditional product sales volume.

1Password revamps its global partner programme to tap soaring demand for AI-era identity security and non-human access governance.

SolarWinds refreshes global partner programme with tiered incentives, richer marketing support, and new training and specialisation tracks.

Pure Storage launches an Ambassador partner tier and boosts services focus, aiming to deepen channel skills in AI, cyber resilience and cloud.

Pure Storage launches elite Ambassador tier and solution badges in EMEA, sharpening services-led partner focus on AI, cloud and cyber resilience.

Sage adds Copilot, AI agents and smarter automation to Sage X3, promising faster decisions for mid-sized finance and supply chain teams.

Luminance launches AI platform to capture contract memory and combat 'enterprise amnesia', promising 90% faster negotiations.

Sam Altman says AI co-workers will reshape software jobs, cut team sizes and force firms to compete on ideas, attention and resilience.

Gigamon crowns top global partners as it doubles down on a channel-first strategy and claims 50% share of deep observability market.

BIXOLON partners with Printec to standardise compact thermal printers in self-service and retail kiosks across Slovenia and wider Europe.

AI is exposing the limits of aging campus and branch networks, pushing enterprises and MSPs towards unified, cloud-managed, secure platforms.

Gigamon has named top global partners across regions and alliances, spotlighting deep observability as a pillar of hybrid cloud security.

Assured Data Protection widens Tony Giannini's role to unite global innovation with Americas channel strategy for MSP-focused growth.

Sage has embedded its Copilot generative AI into Sage Operations to surface supply chain risks earlier and cut manual fulfilment checks.

Agentic AI is poised to upend the tech channel, shifting MSPs and resellers from project delivery to outcome-driven autonomous services.

Channel partners in five markets plan to prioritise data-led products and consulting in 2026, edging out managed services and subscriptions.