Facebook Stories

Canadian Stories

Facebook stories

Human analysts still handle 46% of brand interactions

Brands are still relying on people for nearly half of social interactions, highlighting the limits of automation in customer-facing moderation and replies.

By Sean Mitchell • 4 min read • Last month

Global Stories

Facebook stories

Marketing Technologies

Pattern adds ChatGPT ads to its marketing platform

Brands will be able to buy placements in ChatGPT through Pattern, as shopping discovery moves from search engines towards AI tools.

By Joseph Gabriel Lagonsin • 4 min read • Last week

Data Protection

AI recommendations reshape UK shopping but not spending

AI tools are increasingly steering UK shoppers to products, but most still buy through retailer sites, stores and human advice.

By Joseph Gabriel Lagonsin • 4 min read • Last week

Software-as-a-Service

Freehand raises USD $75 million for supply chain AI

The startup's software is already at Meta and Unilever, as investors back its push to cut supply chain costs and manual work.

By Sofiah Nichole Salivio • 5 min read • Last week

YouTube

Haaland tops US World Cup sentiment in social media

His World Cup antics drew 43% positive US social sentiment, putting Erling Haaland ahead of Lionel Messi and Cristiano Ronaldo online.

By Regine Laguilles • 4 min read • Last month

DevOps

Meta & Toyota join eBPF Foundation board as leaders

Its growing use in cars and cloud infrastructure has drawn Meta and Toyota into the eBPF Foundation's board, widening industry backing.

By Sofiah Nichole Salivio • 4 min read • Last month

Malware

Global Signal Exchange flags fake FIFA domains early

Fraudsters' World Cup scam sites were spotted months ahead of kick-off, helping agencies and firms shut down fake FIFA domains before users were hit.

By Sofiah Nichole Salivio • 4 min read • Last month

Facebook

VisitScotland turns Boston into tartan tourism showcase

Boston commuters saw tartan taxis and bus ads as VisitScotland sought to turn Scotland's football spotlight into bookings from US travellers.

By Sofiah Nichole Salivio • 3 min read • Last month

Artificial Intelligence

AI synthetic audience matches human polling in study

A new study suggests AI-generated respondents could help researchers spot trends faster, despite major differences between conventional online panels.

By Joseph Gabriel Lagonsin • 5 min read • Last month

Data Protection

Meta launches Muse Image in Meta AI for chats & apps

The rollout puts image generation inside Meta's most-used apps, as the company broadens its AI tools for chats, stories and advertising.

By Joseph Gabriel Lagonsin • 3 min read • Last month

Open source

The Yahoo Boys: From prince inheritance emails to dating site scams

F-Secure's Laura Kankaala explains how the Yahoo Boys scam culture has evolved from advance-fee emails into sextortion and romance fraud.

By Jake MacAndrew • 4 min read • Last month

Software-as-a-Service

Kolsquare links influencer data to ChatGPT & Gemini

Marketers can now query live campaign data in ChatGPT, Claude and Gemini, cutting manual reporting time and speeding up decisions.

By Sofiah Nichole Salivio • 4 min read • Last month

Marketing Technologies

Dentsu UK&I links Meta creator APIs to planning tool

Marketers can now move from creator discovery to paid activation faster as Dentsu UK&I ties Meta data into its planning platform.

By Mark Tarre • 4 min read • Last month

Stories from Other Regions

Facebook stories

Fintech

UK finance brands lag in paid social ad creativity

Paid social costs are rising as UK finance marketers struggle to produce enough creative for platforms that now reward constant ad testing.

By Karen Joy Bacudo • 4 min read • Last week

Digital Transformation

Media companies advised to ink AI licensing deals - or risk mass scraping

Australian publishers face a fresh revenue squeeze unless paid licensing agreements are struck with AI firms using journalism to train their LLMs.

By David Shilovsky • 5 min read • Last week

Data Privacy

Hands-on review: Apple Watch For Your Kids - Affordable phone substitute

Children can stay connected without the need to purchase a more expensive smartphone, with a range of parental controls available on Apple Watch SE 3.

By David Shilovsky • 3 min read • Last week