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Cognizant named Aston Martin F1 Global AI Services partner
Customer Relationship Management

Cognizant named Aston Martin F1 Global AI Services partner

The deal should help Aston Martin turn race data into quicker decisions and better fan management as AI becomes central to its operations.

By Catherine Knowles • 4 min read • This month
Mercedes-AMG PETRONAS F1 Team upgrades to TeamViewer ONE
Human Capital Management

Mercedes-AMG PETRONAS F1 Team upgrades to TeamViewer ONE

The switch is meant to cut downtime and sharpen data flows across factory, office and trackside operations under Formula 1's cost cap.

By Joseph Gabriel Lagonsin • 4 min read • Last month
Racing Bulls simulator launches in Cherry Edition livery
Partner Programmes

Racing Bulls simulator launches in Cherry Edition livery

Collectors can now buy a motion simulator mirroring Racing Bulls’ one-off Suzuka cherry blossom livery, as teams seek fresh merchandise revenue.

By Kaleah Salmon • 3 min read • Last month
Octave tech to drive Racing Bulls' asset operations
Manufacturing

Octave tech to drive Racing Bulls' asset operations

Octave signs multi-year deal to power Racing Bulls' asset operations with Attune software, targeting reliability gains across F1 season.

By Joseph Gabriel Lagonsin • 4 min read • Wed, 4th Mar 2026
Oracle Red Bull extends AI partnership ahead of 2026
Data Analytics

Oracle Red Bull extends AI partnership ahead of 2026

Oracle Red Bull Racing extends its AI-heavy Oracle title partnership to power strategy, simulations and hybrid engine work for F1's 2026 era.

By Sofiah Nichole Salivio • 4 min read • Fri, 27th Feb 2026
McLaren extends Dell tech deal to power F1 data push
Storage

McLaren extends Dell tech deal to power F1 data push

McLaren extends its long-running Dell tech deal to boost AI-driven data, simulations and race strategy across its factory and F1 trackside ops.

By Joseph Gabriel Lagonsin • 4 min read • Wed, 18th Feb 2026
McLaren partners with Rubrik to secure racing data
Data Protection

McLaren partners with Rubrik to secure racing data

McLaren Racing has struck a multi-year deal with Rubrik to bolster cyber resilience and safeguard critical data across its F1 and IndyCar teams.

By Joseph Gabriel Lagonsin • 3 min read • Thu, 29th Jan 2026
Schneider Electric powers new McLaren Racing tie-up
Hyperscale

Schneider Electric powers new McLaren Racing tie-up

Schneider Electric signs as McLaren Racing's Official Energy Technology Partner across F1, IndyCar, F1 Academy and WEC programmes.

By Mark Tarre • 3 min read • Wed, 28th Jan 2026
Alteryx extends McLaren data deal into WEC Hypercar
Data Analytics

Alteryx extends McLaren data deal into WEC Hypercar

Alteryx deepens ties with McLaren Racing, joining its WEC Hypercar project as Official Partner with car branding from the 2027 season.

By Sofiah Nichole Salivio • 4 min read • Thu, 15th Jan 2026
Mercedes F1 team adopts AR tech to boost race car assembly speed
AR, VR & Metaverse

Mercedes F1 team adopts AR tech to boost race car assembly speed

Mercedes F1 team uses AR tech from TeamViewer to speed up test rig assembly, improving precision and accelerating parts development for racing success.

By Melania Watson • 3 min read • Thu, 27th Nov 2025
Confluent & VCARB partner to drive real-time data in Formula 1
Data Analytics

Confluent & VCARB partner to drive real-time data in Formula 1

Confluent partners with VCARB Formula 1 team to stream real-time data, enhancing race strategy and engineering with rapid telemetry insights.

By Melvin Hipolito • 3 min read • Thu, 2nd Oct 2025
Aon & Ferrari HP unveil multi-year Formula One partnership
Formula One

Aon & Ferrari HP unveil multi-year Formula One partnership

Aon has become an Official Partner of Scuderia Ferrari HP in a multi-year deal, debuting at the Italian Grand Prix in Monza to boost global brand presence.

By Kaleah Salmon • 3 min read • Tue, 9th Sep 2025

Stories from Other Regions

Formula One stories

Revolut unveils titanium Audi F1 card for fans in Australia
Fintech

Revolut unveils titanium Audi F1 card for fans in Australia

Revolut launches titanium Audi F1 card in Australia for AUD $209.99, bundling fan rewards, events and a new 'Overtake' ad campaign.

By Karen Joy Bacudo • 4 min read • Wed, 4th Mar 2026
Hexagon tech powers Red Bull Ford's 2026 F1 engine build
Manufacturing

Hexagon tech powers Red Bull Ford's 2026 F1 engine build

Hexagon metrology tech underpins Red Bull Ford's first in-house F1 power unit as the team targets micron-level precision for 2026.

By Kaleah Salmon • 4 min read • Thu, 19th Feb 2026
Red Bull Racing upgrades HQ with new weatherproof LED displays
Digital Signage

Red Bull Racing upgrades HQ with new weatherproof LED displays

Oracle Red Bull Racing has upgraded its Milton Keynes HQ with weatherproof Philips LED 7000 displays to enhance visitor experience and sustainability.

By Sean Mitchell • 3 min read • Sat, 22nd Nov 2025
Aston Martin F1 team centralises all race data with NetApp
Edge Computing

Aston Martin F1 team centralises all race data with NetApp

Aston Martin Aramco Formula One Team has fully migrated its data storage to NetApp, centralising race and engineering data for faster, AI-enabled decision-making.

By Kaleah Salmon • 4 min read • Thu, 16th Oct 2025
Elemis partners with Impact Commerce for global omnichannel growth
Digital Transformation

Elemis partners with Impact Commerce for global omnichannel growth

Elemis has teamed up with Impact Commerce to enhance its global omnichannel experience, integrating retail, spas and online channels for customer growth.

By Kaleah Salmon • 3 min read • Mon, 25th Aug 2025