Gen Z stories

AI is entering couples' counselling, with one in five partners keen for its help and nearly one in six ready to walk away over its use.

Broken documents and file mix-ups are costing firms an average of USD $6,790 per employee each year, a new survey of US workers finds.

Gen Z click on phishing links nearly three times more than Baby Boomers, despite heavier use of multi-factor authentication, Yubico finds.

PayFit extends its contextual HR AI copilot to 220,000 staff, promising personalised, confidential answers on pay, leave and contracts.

AI tools like Copilot are helping neurodivergent professionals cut cognitive load, boost confidence and turn difference into leadership strength.

Gen Z workers want frequent, constructive feedback and mentorship, overturning myths that younger staff are too fragile for criticism at work.

As generative AI eats into web search time, LoopMe reports brands shifting spend to fast-growing, ad-friendly mobile gaming audiences.

AI agents, circular retail and tighter rules will upend shopping by 2026, Akeneo warns, as poor product data threatens brand visibility.

The Oscars will leave traditional TV for a free global YouTube livestream from 2029, ending decades of broadcast dominance on ABC.

iMessage-based social app Series tops 1m posts and 10,000 daily users as young people drift from public feeds to private chats.

Gen Z now trust online creators over tech brands, reshaping how phones, wearables and smart home devices are discovered and bought.

A viral festival clip of a top influencer sipping from a pink Huski champagne flute has sent global demand for the Kiwi drinkware brand soaring.

By 2026, AI, flexible work, and wellbeing will reshape workplaces, with firms prioritising local hubs, skill-based hiring, and employee satisfaction to boost growth.

Nearly half of Canadian travellers now use AI tools to plan trips, helping them avoid the US and stretch budgets amid rising costs and global uncertainties.

In 2026, HR technology, blending AI, data, and culture, promises to transform work by making it more human, connected and measurable than ever before.

Prezzee launches PrezzeePay, enabling retailers worldwide to offer unified digital gift cards without costly system changes, targeting cashless Gen Z shoppers.

Salesforce launches Agentforce Commerce, a platform enabling retailers to sell via AI-driven channels like ChatGPT, boosting engagement and orders globally.

Over half of Gen Z shoppers will back brands aligning with their values this Black Friday, often prioritising ethics over discounts, research reveals.

Bluwhale launches AI-powered Stablecoin Agent to manage digital dollars as stablecoin market tops $300bn, aiming to boost individual investor returns.

Gen Z employees in Canada are driving AI adoption at work, boosting teamwork, and opening new business opportunities through cross-generational coaching.