Gen Z stories

New Zealand enters 2026 with rising job confidence but clunky hiring, AI gaps and demands for flexibility are reshaping work and recruitment.

As AI reshapes marketing teams, experts warn of a global redundancy wave-and argue human experience is now the industry’s rarest asset.

Gen Z now trust online creators over tech brands, reshaping how phones, wearables and smart home devices are discovered and bought.

Australia’s new social media ban tests tech, parents and business to protect teens, demanding deeper digital literacy and safer algorithms.

One in five Australians has been duped by fake online tickets, losing an average AUD $432 as scams surge ahead of the busy summer events season.

Langdon to pour over NZD $15m into a new South Auckland hub, doubling capacity to feed surging demand for third culture cuisine.

Gen Z is turning away from polished ads and backing creators, forcing brands to pivot towards social commerce and community-led influence.

Gen Z’s ‘Returniture’ habit of sending back bulky furniture bought online is soaring, leaving UK retailers to shoulder rising costs and complexity.

Australian employers sharpen hiring for hybrid digital-ESG skills as workers prioritise flexibility, purpose and growth over pay.

A viral festival clip of a top influencer sipping from a pink Huski champagne flute has sent global demand for the Kiwi drinkware brand soaring.

One in three Australians are ready to let AI shop on their behalf, but fears over fraud, control and bad purchases still loom large.

Lenovo's 'Made With Yoga Aura Edition' campaign blends AI tech with Indian crafts, reviving Odisha, Rajasthan, and Kashmir art to engage younger generations.

By 2026, AI, flexible work, and wellbeing will reshape workplaces, with firms prioritising local hubs, skill-based hiring, and employee satisfaction to boost growth.

Nearly half of Canadian travellers now use AI tools to plan trips, helping them avoid the US and stretch budgets amid rising costs and global uncertainties.

YouVersion app hit a record 19 million daily users in 2025, with Singapore leading growth driven by Gen Z seeking mental health and personal development.

In 2026, HR technology, blending AI, data, and culture, promises to transform work by making it more human, connected and measurable than ever before.

Seven in ten Australian workers feel unprepared for AI at work, with most employers failing to offer training amid growing job security fears.

Prezzee launches PrezzeePay, enabling retailers worldwide to offer unified digital gift cards without costly system changes, targeting cashless Gen Z shoppers.

Firms and consumers boost spending by up to 30% during Black Friday and Christmas, prompting brands to sharpen omnichannel and spend management strategies.

Seventy percent of Australians plan to shop online this holiday season, with AI tools and Buy Now, Pay Later options driving a digital surge in sales.