Kantar stories
Nearly two in five Australians now use generative AI to help pick brands, and most still want to make the final purchase decision themselves.
The gap between brand spending and shopper trust is widening, with just 23% of consumers trusting AI assistant recommendations despite heavy marketer backing.
US marketers will gain a new yardstick for AI readiness as the benchmark seeks to show where investment, governance and skills are lagging.
The fresh capital will help the San Francisco startup expand AI agent infrastructure as brands seek faster access to hard-to-reach participants.
Slower growth in the world's biggest video platform's ad business suggests its shift to TV screens and Shorts has yet to lift marketer spend further.
The tie-up could help project-based firms modernise ageing finance systems across the UK and Europe without disrupting operations.
Investor concern is mounting as WARC says Meta's ad business will fund most of its USD $125 billion to USD $145 billion AI spending.
Brands face falling traffic as AI summaries and zero-click searches push marketers to rethink visibility across search and discovery channels.
Barrows Connected Store and QSIC partner to sync in‑store video and audio, promising data‑driven, unified retail media and measurement.
The funding gives the San Francisco start-up room to expand its behaviour simulation tool, which claims to cut user research time and improve product decisions.
Streaming now accounts for 73% of viewing time on Samsung sets in Australia, prompting new ad formats, measurement tools and local content.
Companies using Coupa's software will face tighter oversight as it pairs ISO 42001 AI controls with a 42% cut in Scope 3 intensity.
Most teams are still at an early stage, with 83% of respondents in the lower AI maturity levels and no one reaching the top two.
Unfamiliar numbers are fuelling a trust gap in Indian business calls, despite most consumers still preferring voice for urgent matters.
The appointment adds Whitehall credibility as Electric Twin pushes its synthetic audience tool into sensitive public and commercial decision-making.
Social feeds and AI now drive discovery for most young Australians, leaving Google first choice for just 26% of Gen Z shoppers.
Rising participation shows Australian marketers are now focusing on governance, workforce readiness and scaling AI beyond early trials.
Travellers face costly border delays when chatbot visa advice is wrong, as one solo backpacker learned at the Vietnam-Cambodia crossing.
Familiarity with AI fakery is not improving detection, as a UK survey found Britons struggled to spot manipulated video and stills.
Charities are being urged to move beyond AI trial use as a new four-week course tackles governance, ethics and practical deployment.
