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Market research Stories - Page 7

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Market research stories

Euromonitor revamps Passport with AI chat & Copilot
Software-as-a-Service

Euromonitor revamps Passport with AI chat & Copilot

Customers can now query Euromonitor's Passport data in Microsoft apps and other AI tools as the firm widens API access across all datasets.

By Joseph Gabriel Lagonsin • 3 min read • Thu, 2nd Jul 2026
Jamf launches AI governance for Mac as usage rises
Data Protection

Jamf launches AI governance for Mac as usage rises

Rising use of desktop AI tools on managed Macs is forcing IT teams to tighten controls, reporting and compliance oversight across devices.

By Sean Mitchell • 4 min read • Wed, 1st Jul 2026
Tech Mahindra brings Perplexity AI into sales teams
Software-as-a-Service

Tech Mahindra brings Perplexity AI into sales teams

Customer-facing teams will get real-time, source-backed research tools as Tech Mahindra seeks faster, more tailored sales discussions.

By Sofiah Nichole Salivio • 4 min read • Wed, 1st Jul 2026
UK leads AI adoption but lags on confidence, survey shows
Digital Transformation

UK leads AI adoption but lags on confidence, survey shows

Despite the UK's strong uptake of AI and automation, only 9% of IT professionals are highly optimistic about its impact over the next two to three years.

By Sofiah Nichole Salivio • 4 min read • Tue, 30th Jun 2026
Optimizely study finds marketers cut corners on AI
Digital Transformation

Optimizely study finds marketers cut corners on AI

Rushed teams are spending hours fixing AI copy, with most marketers saying the technology adds manual work rather than saving time.

By Sofiah Nichole Salivio • 4 min read • Tue, 30th Jun 2026
Enterprise event pros favour AI translation over humans
Software-as-a-Service

Enterprise event pros favour AI translation over humans

Budget pressure and easier deployment are driving event teams to adopt AI translation, with 66% saying it beats human interpreters.

By Mark Tarre • 4 min read • Sat, 27th Jun 2026
Wordly survey says AI translation beats interpreters
Digital Transformation

Wordly survey says AI translation beats interpreters

Rising demand for multilingual meetings is pushing enterprises towards AI tools, with 66% of event professionals rating them better than interpreters.

By Sean Mitchell • 3 min read • Sat, 27th Jun 2026

Stories from Other Regions

Market research stories

EE survey says connected toys dominate UK children's play
Gaming

EE survey says connected toys dominate UK children's play

Parents are increasingly uneasy as connected devices become a staple of play, with many hiding WiFi toys or limiting use to restore balance.

By Joseph Gabriel Lagonsin • 4 min read • Mon, 6th Jul 2026
Australians face scam risk during major life events
Data Protection

Australians face scam risk during major life events

Stressful milestones like buying a home or job hunting are leaving Australians most exposed to scams, a TrendLife study found.

By Mark Tarre • 5 min read • Mon, 6th Jul 2026
New Zealanders hit by scams during big life events
Data Protection

New Zealanders hit by scams during big life events

Middle-aged New Zealanders are increasingly exposed as scammers target house moves, job searches and big purchases, research shows.

By Mark Tarre • 5 min read • Mon, 6th Jul 2026
Australians time purchases around Amazon Prime Day
eCommerce

Australians time purchases around Amazon Prime Day

Cost-of-living pressures are pushing Australians to delay buys, with 80% waiting for major sales events and Prime Day shaping decisions.

By Mark Tarre • 3 min read • Mon, 6th Jul 2026
Social media fuels house envy among UK first-time buyers
Social Media

Social media fuels house envy among UK first-time buyers

Rising house prices and borrowing costs are pushing first-time buyers to compare budgets with curated home posts, a survey found.

By Sofiah Nichole Salivio • 4 min read • Wed, 1st Jul 2026
Marketers lag as agentic AI surges across industry
Data Protection

Marketers lag as agentic AI surges across industry

Many marketers are still unclear how to use agentic AI, even as pilots remain limited and governance questions grow across the industry.

By Sean Mitchell • 4 min read • Wed, 1st Jul 2026
UK consumers use AI to discover brands, but still check
Generative AI

UK consumers use AI to discover brands, but still check

Most AI-discovered brands still face a trust test, as 79% of UK users check other sources before buying and only 4% would skip that step.

By Sofiah Nichole Salivio • 4 min read • Tue, 30th Jun 2026
Amazon Prime tops US loyalty rankings, study finds
Customer Experience

Amazon Prime tops US loyalty rankings, study finds

Rewards are now swaying 91% of US shoppers to buy again, with Amazon Prime, Walmart+ and Starbucks Rewards topping loyalty rankings.

By Sofiah Nichole Salivio • 4 min read • Tue, 30th Jun 2026
Australian IT leaders say data gaps stall AI scale
Digital Transformation

Australian IT leaders say data gaps stall AI scale

A lack of live data infrastructure is leaving most Australian IT leaders unable to scale AI, according to new research from Confluent.

By Mark Tarre • 4 min read • Tue, 30th Jun 2026
Poki study says web gaming is stealing social media time
Gaming

Poki study says web gaming is stealing social media time

Browser-based play is claiming more attention from users and could help developers reach new players beyond crowded app stores.

By Sofiah Nichole Salivio • 4 min read • Tue, 30th Jun 2026
Australians skip dryers in winter over energy costs
Internet of Things

Australians skip dryers in winter over energy costs

Rising power bills are pushing many households to dry clothes indoors, with 62% of Australians avoiding dryers in winter, survey data shows.

By Mark Tarre • 4 min read • Mon, 29th Jun 2026