Monetisation stories
User spending and engagement are accelerating in Asia-Pacific, where short drama apps now deliver the world's highest revenue per monthly active user.
Investor backing for NFON's AI push came as the Munich software group lifted revenue to EUR 89.1 million and boosted margins.
Australian marketers are turning to agentic AI to keep pace with fragmented customer journeys and rising demand for personalised content.
Brands are racing to secure AI shopping visibility as 84% of commerce media leaders back recommendation placements, despite consumer caution.
Creators in three countries will get AI help spotting why Facebook posts work and how to improve future engagement.
Media groups could boost ad yields as new scene-level targeting and automated break suggestions aim to improve brand safety and cut manual work.
Advertisers stand to gain new placements as Google pushes sponsored content into conversational search and AI-generated shopping advice.
The cash purchase will expand Publicis's data and AI ambitions, while giving LiveRamp shareholders a 29.8% premium and closing certainty.
Investor concern is mounting as WARC says Meta's ad business will fund most of its USD $125 billion to USD $145 billion AI spending.
The Sydney company is betting creators can monetise audience demand with paid AI personas across WhatsApp, SMS and web chat.
AI startups struggling with usage-based pricing may gain a billing fit as the Utrecht-based firm expands for larger customers.
Security teams can now trace AI-led attacks before phishing begins, as Outtake targets lookalike domains, bot networks and fake accounts.
AI agents are set to erode ad-funded web traffic, forcing businesses to pivot from screen-based funnels to metered API revenue.
Finance teams face rising billing errors as AI pushes software vendors towards hybrid pricing, with usage-based charges up sevenfold since 2025.
Investors now judge private equity targets by how AI could erode margins, weaken moats or lift pricing, not just technical novelty.
Most AI-discovered brands still face a trust test, as 79% of UK users check other sources before buying and only 4% would skip that step.
Growing concern over AI misuse of sports likenesses is boosting demand for rights-management tools as TrueRights expands into the sector.
The overhaul should speed new service launches and improve billing accuracy as Ishan Technologies expands its digital infrastructure business.
US advertisers can now buy ChatGPT placements directly, as OpenAI adds self-serve tools, click-based bidding and better measurement.
Most high-volume British businesses still reconcile payments by hand, leaving finance teams with patchy visibility over costs and fund flows.
