Photography stories
WD is unifying its creator-focused external storage under the G-DRIVE name, phasing out SanDisk Professional branding across the range.
Fujifilm brings its Creator Summit to Melbourne with podcasters Toni and Ryan, Jord Hammond and 20+ sessions spanning photo, film and social.
HP folds OMEN into HyperX with a unified gaming brand, debuting a powerhouse MAX 16 laptop, QD‑OLED monitor and brain‑sensing headset.
Sandisk unveils Creator Series storage, offering mobile and desktop solutions tailored for digital professionals and content creators in Australia.
Apple's latest flagship balances raw performance with careful design, combining lasting battery life, serious camera upgrades and a hint of what's next.
Fujifilm will bring its interactive House of Photography pop-up to Melbourne's Chadstone in March 2026, offering hands-on gear and fashion sessions.
Fujifilm launches instax Mini Evo Cinema in New Zealand, blending 15-second video, instant prints and QR code replays for NZD $699.
THG Studios hires Adam Mandelstam and Rob Sanderson to lead a reshaped senior creative team as it pursues international growth.
Fred. Olsen debuts AI-powered cruise campaign built around a vast digital twin ship, blending live action, CGI and generative tools.
Hybrid AI will shift from experimental tool to core creative infrastructure by 2026, reshaping how major brands produce content worldwide.
Frameshop has launched an online quiz to help users distinguish between genuine photos and AI-generated art amid rising deepfake concerns.
digiDirect launches Black Friday Clickathon with up to 50% off cameras, computers and mobile devices across major brands like Sony, Canon and Apple.
Manchester's PushON Commerce has acquired Pixel Kicks, merging expertise to expand digital marketing and eCommerce services across multiple sectors.
Tall has launched Virtual Studio, an AI-powered service that creates high-quality, adaptable brand visuals without physical shoots, cutting costs and waste.
OM SYSTEM debuts the OM-5 Mark II camera and M.ZUIKO 50-200mm F2.8 IS PRO lens in India, targeting outdoor photographers this festive season.
Fujifilm Australia has launched the GFX ETERNA 55 large format cinema camera and its first GF power zoom lens, enhancing filmmaking with 102MP and smooth zoom.
MEA has acquired New Zealand's Happy Moose to blend global photo printing scale with handcrafted quality, expanding premium photo products internationally.
Fujifilm launches the compact X-E5 mirrorless camera featuring a 40.2MP sensor, 5-axis stabilisation, and 6.2K video for versatile photography.
Sony launches the RX1R III premium compact camera with 61MP full-frame sensor, ZEISS lens, and advanced AI autofocus for AUD $7,999 in Australia from August 2025.
Other World Computing launches the Express 4M2, a silent USB4 enclosure supporting four NVMe M.2 SSDs with speeds up to 3200MB/s for creative pros.
