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Predictive analytics stories

SAS helps micro-farmers boost crop choices with data
Agricultural Technology

SAS helps micro-farmers boost crop choices with data

Small growers near the Cradle of Humankind could improve yields and incomes as SAS analysed four seasons of crop and price data.

By Sean Mitchell • 4 min read • This month
FIFA World Cup: Can sports bodies win fans with data?
Customer Relationship Management

FIFA World Cup: Can sports bodies win fans with data?

Disjointed ticketing, commerce and app data are making it harder for clubs to spot churn, target offers and boost matchday revenue.

By Billy Loizou • 6 min read • This month
FIFA World Cup fever: How to build lasting fan loyalty with event tech
Customer Relationship Management

FIFA World Cup fever: How to build lasting fan loyalty with event tech

Disconnected ticketing and membership systems are leaving clubs and tournaments with patchy fan data, weakening loyalty and repeat attendance.

By Louis Rogers • 4 min read • This month
5 Tips to Align Your Data Strategy with AI
Data Protection

5 Tips to Align Your Data Strategy with AI

Poor-quality data can derail AI projects, leaving businesses with biased predictions, weak insights and higher compliance risk.

By Bobby Joseph • 5 min read • Last month
Ubotica raises USD $11 million for maritime AI platform
Surveillance

Ubotica raises USD $11 million for maritime AI platform

The funding will speed deployment of a service aimed at helping governments spot threats to cables, pipelines and shipping routes from orbit.

By Mark Tarre • 4 min read • Last month
Healthcare AI adoption outpaces infrastructure readiness
Data Protection

Healthcare AI adoption outpaces infrastructure readiness

Unsanctioned AI tools and siloed IT systems are widening risk for hospitals, as 88% say on-site infrastructure is not ready.

By Mark Tarre • 4 min read • Last month
McKinsey says AI could transform marketing but firms lag
Digital Transformation

McKinsey says AI could transform marketing but firms lag

Despite heavy use of AI tools, fewer than 10% of firms have scaled them across marketing, leaving billions in potential gains unrealised.

By Regine Laguilles • 5 min read • Last month
Your marketing problem isn't data overload, it's inaction
Digital Transformation

Your marketing problem isn't data overload, it's inaction

Most marketers still miss growth because insights rarely turn into timely action, leaving customer decisions slow and fragmented.

By Bridget Perry • 6 min read • Last month
Jiva.ai & Aevice predict asthma attacks from wearables
Wearables

Jiva.ai & Aevice predict asthma attacks from wearables

Wearable monitoring could give asthma patients up to 72 hours' warning of worsening symptoms after a three-year UK-Singapore trial.

By Joseph Gabriel Lagonsin • 4 min read • Last month

Stories from Other Regions

Predictive analytics stories

KPMG names eight Irish tech finalists for 2026 prize
Software-as-a-Service

KPMG names eight Irish tech finalists for 2026 prize

Healthcare and AI start-ups dominate the shortlist, as investors prepare to hear pitches from firms tackling accessibility, childcare and drug delivery.

By Joseph Gabriel Lagonsin • 4 min read • This month
UK retailers say loyalty systems lack AI readiness
Customer Relationship Management

UK retailers say loyalty systems lack AI readiness

Most UK retailers still lack the loyalty infrastructure needed for agentic AI, as 72% say their systems are not fully ready.

By Sean Mitchell • 4 min read • This month
Australian superannuation, at the crossroads, must embrace AI
Digital Transformation

Australian superannuation, at the crossroads, must embrace AI

With $310 billion sitting in dormant accounts, funds face rising churn and must use AI to keep members and assets in place.

By Josh Shipman • 4 min read • This month
Prophet appoints Rishad Tobaccowala for US expansion
Marketing Technologies

Prophet appoints Rishad Tobaccowala for US expansion

Its US push gains senior marketing firepower as the Melbourne-based firm seeks to win finance teams wary of wasted ad spend.

By Joseph Gabriel Lagonsin • 3 min read • Last month
BDO UK partners with MindBridge on audit analytics
Data Analytics

BDO UK partners with MindBridge on audit analytics

The move will let auditors review entire ledgers for anomalies, as BDO UK seeks to lift quality and reduce manual sampling ahead of year ends.

By Karen Joy Bacudo • 4 min read • Last month
Bentley study finds digital gap in infrastructure resilience
Smart Cities

Bentley study finds digital gap in infrastructure resilience

More than 80% of infrastructure executives have resilience plans, but fragmented data is preventing them from delivering them under climate stress.

By Joseph Gabriel Lagonsin • 4 min read • Last month
Smart Planner picks Queenstown for tourism AI pilot
Smart Cities

Smart Planner picks Queenstown for tourism AI pilot

The resort town's tourism pressures will be used to test whether AI can improve trip planning while easing strain on local infrastructure.

By Sean Mitchell • 4 min read • Last month
The CFO as Chief Attention Officer: Why finance is quietly taking control of AI, media, and growth narratives
Customer Experience

The CFO as Chief Attention Officer: Why finance is quietly taking control of AI, media, and growth narratives

As AI spend surges, finance is being asked to prove which bets earn attention, revenue and growth, not just efficiency.

By Kavitha Ramaswamy • 7 min read • Last month
Rockwell aids Heaven Hill's modernised Bardstown distillery
Digital Transformation

Rockwell aids Heaven Hill's modernised Bardstown distillery

Bourbon production in Bardstown now has plant-wide digital controls, giving Heaven Hill quicker fault-finding, better visibility and future AI room.

By Mark Tarre • 3 min read • Last month