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Sports Technology (SportsTech) stories

Nvidia expands AI media tools for broadcasters & sport
Hybrid Cloud

Nvidia expands AI media tools for broadcasters & sport

Broadcasters and sports groups could soon verify, localise and repurpose live footage faster, as Nvidia deepens AI tools across media workflows.

By Sean Mitchell • 5 min read • Last week
MotoGP picks Accenture for 2027 direct-to-fan platform
Digital Transformation

MotoGP picks Accenture for 2027 direct-to-fan platform

Fans will get multi-camera race coverage and live data in one service when the new platform goes live for the 2027 season.

By Sean Mitchell • 4 min read • Last week
Apple Watch Ultra 4 adds health tracking & battery life
Wearables

Apple Watch Ultra 4 adds health tracking & battery life

Users can expect earlier alerts on heart and recovery changes, as Apple's latest rugged watch adds a readiness score and longer battery life.

By Sean Mitchell • 4 min read • Last week
Infobip study finds brands struggle to prove sports ROI
Digital Transformation

Infobip study finds brands struggle to prove sports ROI

Most marketers still cannot tie sports fan engagement to sales, even as they raise budgets for live-event campaigns and AI tools.

By Karen Joy Bacudo • 4 min read • Last week
Cricket Australia signs Komo deal for fan data push
Marketing Technologies

Cricket Australia signs Komo deal for fan data push

Fans will be able to take part in predictions and voting across Cricket Australia channels as the deal aims to boost first-party data and sponsor value.

By Sean Mitchell • 4 min read • Last week
Dabble moves observability to Grafana Cloud for growth
Software-as-a-Service

Dabble moves observability to Grafana Cloud for growth

The switch is meant to cut outage response times and keep observability costs from rising as the betting group expands across three markets.

By Sean Mitchell • 4 min read • This month
TCS named digital partner for European T20 Premier League
Data Analytics

TCS named digital partner for European T20 Premier League

The agreement will help the new franchise competition build fan apps, ticketing and data tools from launch across Ireland, Scotland and the Netherlands.

By Mark Tarre • 4 min read • Last month
Flashscore claims top accuracy in predicted line-ups
Data Analytics

Flashscore claims top accuracy in predicted line-ups

Users could get more reliable football team news as Flashscore's predicted line-ups outperformed rivals across Europe's top leagues and the Champions League.

By Sofiah Nichole Salivio • 4 min read • Last month
Formula E signs Sennheiser as official sound provider
Sennheiser

Formula E signs Sennheiser as official sound provider

Fans should get a richer race-day atmosphere as Formula E adds immersive audio across broadcasts, fan zones and hospitality areas.

By Mark Tarre • 4 min read • Last month
Lavia backs VR football training firm Be Your Best
Data Analytics

Lavia backs VR football training firm Be Your Best

Elite clubs are using VR drills to sharpen scanning and decision-making as Roméo Lavia invests in Be Your Best, a football tech firm.

By Sofiah Nichole Salivio • 5 min read • Last month
Avery Dennison & Eventshop launch digital fan experiences
Marketing Technologies

Avery Dennison & Eventshop launch digital fan experiences

Fans will be able to unlock content and offers from jerseys, trainers and workwear by tapping NFC labels or scanning QR codes.

By Sofiah Nichole Salivio • 3 min read • Wed, 29th Jul 2026
Personalised fan experiences top 2030 World Cup study
Smart Cities

Personalised fan experiences top 2030 World Cup study

Supporters want tailored journeys over stadium spectacle at the 2030 FIFA World Cup, as 40% backed personalisation in Designit's survey.

By Regine Laguilles • 4 min read • Fri, 24th Jul 2026
World Cup drives demand for data centre resilience
Disaster Recovery

World Cup drives demand for data centre resilience

Streaming, ticketing and live analytics at the expanded tournament are straining the unseen power systems that keep matches online and broadcast.

By Sofiah Nichole Salivio • 4 min read • Mon, 13th Jul 2026

Stories from Other Regions

Sports Technology (SportsTech) stories

GolfTrak, ChipIn merge in cross-border golf technology deal
Software-as-a-Service

GolfTrak, ChipIn merge in cross-border golf technology deal

The combined group gains a broader base of golfers, clubs and charities as Australian tech firms seek overseas growth through tie-ups.

By Joseph Gabriel Lagonsin • 4 min read • Last month
Treasure AI signs women's sports deal with Portland clubs
Customer Data Platforms

Treasure AI signs women's sports deal with Portland clubs

The deal gives Portland's women's teams AI tools to target supporters more precisely, as sponsors chase stronger engagement in a growing market.

By Regine Laguilles • 4 min read • Sat, 25th Jul 2026
MOVA names Essendon AFLW stars as brand ambassadors
Smart Home

MOVA names Essendon AFLW stars as brand ambassadors

The expanded sponsorship puts Essendon's AFLW programme on more commercial footing as MOVA opens its latest robot vacuum push in Australia.

By Sean Mitchell • 4 min read • Wed, 22nd Jul 2026
Amazfit launches Australian online store with new wearables
Wearables

Amazfit launches Australian online store with new wearables

Australian shoppers can now buy Amazfit wearables directly, as the brand targets a crowded market with lower-priced health and training tools.

By Sean Mitchell • 5 min read • Tue, 21st Jul 2026
Australia's sportstech sector grows to AUD $7.11 billion
Health Technologies

Australia's sportstech sector grows to AUD $7.11 billion

The sector's 16% annual growth is being driven by a handful of larger operators, even as startups struggle to win early domestic customers.

By Karen Joy Bacudo • 4 min read • Thu, 16th Jul 2026