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Connected TV stories

Nexxen standardises Smart TV home screen ad buying
Digital Media

Nexxen standardises Smart TV home screen ad buying

Advertisers can now buy Smart TV home screen placements more easily across brands as Nexxen's standard format cuts fragmentation for demand-side platforms.

By Mark Tarre • 3 min read • Yesterday
Ogury appoints Nadav Perry as Chief Revenue Officer
Marketing Technologies

Ogury appoints Nadav Perry as Chief Revenue Officer

The adtech group's Americas push gains momentum as a veteran digital advertiser takes charge of sales and revenue across three key markets.

By Sofiah Nichole Salivio • 3 min read • Yesterday
WARC forecasts slower growth for retail media spend
Digital Signage

WARC forecasts slower growth for retail media spend

Growth is expected to ease to 11.5% in 2027 as retail media matures, with Amazon still dominating US and European ad spend.

By Sofiah Nichole Salivio • 5 min read • Last week
Hoppr & Fetch TV strike audience data deal in Australia
Marketing Technologies

Hoppr & Fetch TV strike audience data deal in Australia

Advertisers can now target Australian connected TV households more precisely as Fetch TV adds HopprTV audience data to its ad inventory.

By Sean Mitchell • 4 min read • Last week
Nexxen campaign lifts Anytime Fitness reach across TV
Advertising Technologies

Nexxen campaign lifts Anytime Fitness reach across TV

The campaign showed streaming added 962,500 households, as advertisers seek clearer proof that TV spend reaches new audiences rather than duplicating them.

By Mark Tarre • 4 min read • Last week
MiQ launches unified screens planner in Australia & NZ
Marketing Technologies

MiQ launches unified screens planner in Australia & NZ

Fragmented viewing habits are forcing agencies to juggle budgets across television and streaming as MiQ rolls out a single planning tool.

By Sean Mitchell • 4 min read • This month
Experian & Audiences back first-party data activation
Software-as-a-Service

Experian & Audiences back first-party data activation

Brands are struggling to turn customer records into ad audiences, as tighter privacy rules and fragmented platforms slow activation.

By Mark Tarre • 4 min read • Last month
Quantcast names Tom Weaving Managing Director for SEA
Digital Transformation

Quantcast names Tom Weaving Managing Director for SEA

The hire strengthens Quantcast's push in Southeast Asia as it looks to grow revenue and roll out its Q+ ad product across the region.

By Sofiah Nichole Salivio • 4 min read • Last month
Asia-Pacific travellers face confidence gap in bookings
Social Media

Asia-Pacific travellers face confidence gap in bookings

Travel brands may need to win confidence, not just attention, as 60% of Asia-Pacific consumers say they feel sure about choosing a destination.

By Regine Laguilles • 4 min read • Last month
YouTube ad revenue hits USD $40.4 billion as growth slows
Large Language Models

YouTube ad revenue hits USD $40.4 billion as growth slows

Slower growth in the world's biggest video platform's ad business suggests its shift to TV screens and Shorts has yet to lift marketer spend further.

By Karen Joy Bacudo • 4 min read • Last month
Amazon Ads names L'Oréal Paris sponsor of Prime Video's Elle
eCommerce

Amazon Ads names L'Oréal Paris sponsor of Prime Video's Elle

Streaming ads are being tied more closely to sales as Amazon links Prime Video's Elle to shoppable campaigns for L'Oréal Paris and Swisse.

By Sean Mitchell • 4 min read • Last month

Stories from Other Regions

Connected TV stories

TuneIn strikes in-car audio deal with iM Media Labs
Digital Media

TuneIn strikes in-car audio deal with iM Media Labs

Drivers using iM Media Hub will get direct access to TuneIn's live sports, news and podcasts without phone mirroring.

By Sofiah Nichole Salivio • 4 min read • Last week
StackAdapt launches Ivy Studio AI hub for marketers
Marketing Technologies

StackAdapt launches Ivy Studio AI hub for marketers

Marketers can now set campaign goals in one place as StackAdapt adds AI agents to its ad platform for planning, reporting and execution.

By Mark Tarre • 4 min read • Last month
Channel Factory launches AI slop detection for ads
Risk & Compliance

Channel Factory launches AI slop detection for ads

Advertisers can now screen out low-value synthetic media before bidding, as Channel Factory says 21% of social feeds is AI slop.

By Sean Mitchell • 3 min read • Last month
New Zealand shoppers turn to AI & social for research
Omnichannel

New Zealand shoppers turn to AI & social for research

Rising living costs are pushing New Zealand shoppers to compare prices, reviews and product details across AI, social media and search.

By Sean Mitchell • 5 min read • Last month
IAB Australia flags rising retail media spend & demands
Digital Signage

IAB Australia flags rising retail media spend & demands

Retail and commerce media in Australia is drawing bigger budgets, but advertisers want clearer measurement and transparency as spend rises.

By Joseph Gabriel Lagonsin • 4 min read • Last month
Bigdatr adds connected TV ad monitoring in Australia
Marketing Technologies

Bigdatr adds connected TV ad monitoring in Australia

Streaming budgets are becoming easier to track as marketers gain visibility into rival campaigns across Australia's fast-growing connected TV market.

By Sean Mitchell • 4 min read • Last month